Abstract
This article presents an argument for re-reading Jean Baudrillard’s ideas considering their potential contribution to the sociology of higher education, particularly in relation to contemporary debates about ‘world-class’ universities. In order to apply Baudrillard’s ideas, China’s commitment to the development of ‘world-class’ universities is presented as a case study. Radical thinking, as understood by Baudrillard, relies on ambivalence and fascination – instead of critique – and seeks to push a logic to its limits rather than opposing it. Critiques of world-class universities have not stopped the totalizing effects of rankings and world-class status seeking; on the contrary, these phenomena and their effects continue to accelerate. A non-deterministic approach to thinking is set into motion around the paroxystic state that prevails in the pursuit of ‘world-class’ status among contemporary higher education systems.