This article refers to:
Holzweber, M., Mattsson, J., & Standing. C. (2015) Entrepreneurial business development through building tribes. Journal of Strategic Marketing. http://dx.doi.org/10.1080/0965254X.2014.1001864
When the above article was first published online, two arrows were missing in Figure 2 – ‘Icon’ to ‘E-Brand’ and ‘E-Brand’ to ‘Outer Tribe’. This has been corrected for both print and online.
Taylor & Francis apologises for this error.