European Capital of Culture Designation as an Initiator of Urban Transformation in the Post-socialist Countries

Abstract

Since 1985, the EU has designated cities as European Capital of Culture (ECOC) for 1 year at a time. Various ECOCs have used the designation as a tool to revive the city space. The cultural initiatives, such as the ECOC designation, are the EU's political instruments, whose significance has increased during the recent decades, and through which the EU aims to influence various political objectives, such as the unity of the Union and economic growth. These particular objectives were brought into the focus of the ECOC initiative during the Eastern enlargement of the Union. Since 2007, various Central and Eastern European cities have aimed to regenerate their economy through large construction projects, developing and repairing public spaces, investing in creative industries and transforming the image of the city, with the help of the ECOC brand. On one hand, the investments have recreated the cities with a unified modern look and an up-to-date atmosphere. On the other hand, the ECOC designation can be criticized for homogenizing the urban spaces in European cities by forcing the cities to follow certain criteria and expecting them to obey certain cultural values and trends in the urban development.