Collective action: Towards a dual-pathway model

Building on an articulation of two influential social-psychological approaches, this chapter suggests a dual-pathway model of collective action. In line with traditional social movement research, one pathway concerns the calculation of the costs and benefits of participation; the other pathway concerns collective identification processes as suggested by the social identity approach. Whereas the model's calculation pathway can be interpreted in terms of group members' instrumental involvement motivated by specific extrinsic rewards, the identification pathway seems to represent intrinsic involvement based on the internalisation of group-specific behavioural standards. Both pathways seem to operate independently, such that group members are pulled towards collective action by the expected external rewards while simultaneously being pushed towards this activity by an inner obligation to enact their (politicised) collective identity. Further applications of this model to forms of collective action other than social movement participation (e.g., collective helping) are discussed.