https://orcid.org/0000-0002-0325-217X
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ABSTRACT
Augmented reality apps are a novel technology in e-learning that enhances students’ learning faster in virtual classrooms. Since the start of the COVID-19 pandemic, traditional teaching mechanisms pushed back due to the quick spread of Coronavirus disease. This study investigates university students’ intention towards e-learning through augmented reality app during the COVID-19 pandemic in Pakistan. This study presented a conceptual model based on the theory of planned behaviour that examines university students’ beliefs and their intention to opt for augmented reality app subject to e-learning of coursework. Structural equation modelling was applied to analyse data from 133 university students in Pakistan. The study findings indicated that the theory of planned behaviour explained university students’ acceptance of e-learning through augmented reality apps, where attitude and behavioural control significantly influenced their intention to adopt augmented reality apps for e-learning; hence, subjective norm showed insignificant results. The results acknowledge the modern way of teaching via augmented reality apps by university students.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Muhammad Saleem
Muhammad Saleem is a Ph.D. scholar at Azman Hashim International Business at Universiti Teknologi Malaysia. He specialized in augmented reality-based marketing techniques and consumer behaviour.
Suzilawati Kamarudin
Suzilawati Kamarudin is an Associate Professor in Management and is currently seconded to College of Business Administration, University of Business and Technology Jeddah, Saudi Arabia. She works at Azman Hashim International Business School, she specialised in Strategic Management, Global learning system, and Entrepreneurship.
Haneen Mohammad Shoaib
Haneen Mohammad Shoaib is an Associate Professor in Management at the College of Business Administration, University of Business and Technology, Jeddah, Saudi Arabia, specialized in Strategic Management, Organizational Behavior, and Information Technology.
Asim Nasar
Asim Nasar earned P.hD. from Universiti Teknologi Malaysia. He specialized in entrepreneurship and strategic management, information technology. He also renders consultancy services in the field of information technology and entrepreneurship.