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Abstract
China offers the greatest growth potential for international education across the global markets. To better understand the motivations of students, a survey of 420 university students was conducted and results revealed that students who rated abasement and personal activity orientation as important values were more likely to find personal referral sources influential. Students who rated situation orientation and interdependence as important values were less likely to find personal referral sources more influential. However, there is no significant difference in authority, face, and group orientation. This suggests the complex role of Chinese cultural values in the process of globalization and industrialization.