A Comparative Study of Web-Based Technology Applications in Corporations

Abstract

Due to the complexity of international trade and intense global competition, businesses today are facing challenges that were unthinkable a decade ago. To effectively respond to these challenges, companies continue to explore new ways to measure and extend value to their existing and new customer base. In the past, business practices have used expensive and time consuming tools to manage day-to-day operations. However, with technology advancing at a rapid speed, companies are forced to incorporate new technologies into their organizational decision processes to remain competitive and to maintain or expand market share. One technological tool that has become increasingly valuable to business firms is the internet. The evolution of the internet has resulted in numerous web-based tools that have proven to be flexible and data rich enhancements in a wide variety of business applications. This research examines how corporations utilize the internet in their internal and external business decision processes. The study highlights the benefits, similarities, and differences between SMEs and large firms with regard to the applications of these technologies.

KEYWORDS:

• e-business
• marketing
• operations and organization
• promotion
• supply chain
• web-based applications