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Abstract
This article presents a bibliometric analysis of Marketing Education Review from its inception in 1990 until 2014. A brief history of the journal is presented and its content is analyzed. In total, 706 articles were studied in terms of their authorship, manuscript, and content characteristics. Descriptive statistics provide an overview of the research contribution. The findings show a trend toward coauthorship and longer manuscripts. On the basis of a keyword analysis, articles are related to education institutions, teachers, students and curriculum, which is aligned with the journal’s mandate. The conclusion is that Marketing Education Review is achieving what it set out to do.
Acknowledgments
The authors express appreciation to Buddy LaForge, Leyland Pitt, and Gloria Barczak for invaluable feedback in preparing this article.