Marketing Education Review, Volume 27, Issue 1 (2017)

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Marketing Education Review, Volume 27, Issue 1 (2017)

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Editorial

Editorial
From the Editor
John F. (Jeff) Tanner
Page: 1
Published online: 01 Mar 2017
CitationforFrom the Editor | Full Text | PDF (50.6 KB)
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Articles

Article
Shaping the Marketers of Tomorrow: An Analysis of 25 Years of Marketing Education Review
Stacey A. Morrison, Amanda J. Blair, Kylie L. McMullan & Andrew Flostrand
Pages: 2-14
Published online: 14 Dec 2016
AbstractforShaping the Marketers of Tomorrow: An Analysis of 25 Years of Marketing Education Review | Full Text | References | PDF (570.9 KB)
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Article
Student Perceptions of Benefits and Challenges of Peer Mentoring Programs: Divergent Perspectives From Mentors and Mentees
Frances Gunn, Seung Hwan (Mark) Lee & Madelyn Steed
Pages: 15-26
Published online: 16 Dec 2016
AbstractforStudent Perceptions of Benefits and Challenges of Peer Mentoring Programs: Divergent Perspectives From Mentors and Mentees | Full Text | References | PDF (156.9 KB)
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Article
The Confusion About CLV in Case-Based Teaching Materials
Neil T. Bendle & Charan K. Bagga
Pages: 27-38
Published online: 20 Dec 2016
AbstractforThe Confusion About CLV in Case-Based Teaching Materials | Full Text | References | PDF (182.4 KB)
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Article
The Impact of Collaboration, Empowerment, and Choice: An Empirical Examination of the Collaborative Course Development Method
K. Damon Aiken, Timothy C. Heinze, Matthew L. Meuter & Kenneth J. Chapman
Pages: 39-50
Published online: 14 Dec 2016
AbstractforThe Impact of Collaboration, Empowerment, and Choice: An Empirical Examination of the Collaborative Course Development Method | Full Text | References | PDF (132.9 KB)
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Article
Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses
Jacqueline K. Eastman, Maria Aviles & Mark D. Hanna
Pages: 51-62
Published online: 21 Dec 2016
AbstractforDeterminants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses | Full Text | References | PDF (377.7 KB)
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