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ABSTRACT
Despite being a key competency sought by employers, many college students do not exhibit career readiness upon graduation. Reverse mentoring between students (mentors) and company employees (mentees) is an innovative applied learning experience that helps students gain important job knowledge beyond what is taught in a traditional classroom setting. We report on the implementation of a student-employee reverse mentoring experience with a Fortune 500 company in a qualitative marketing research course. Furthermore, we provide seven steps for replicating the experience across a variety of other marketing courses. Finally, we deliver evidence that the reverse mentoring teaching innovation contributes to students’ preparedness on four important career readiness competencies: critical thinking, teamwork, professionalism, and communication.
Disclosure Statement
No potential conflict of interest was reported by the author(s).