Generational differences in international stereotypes and destination images: tourism between partitioned states

ABSTRACT

Studies have attempted to understand tourism issues between politically divided countries, yet few studies have argued that tourism between such states has a strong generational component. This study examines the generational differences in South Koreans’ international stereotypes and tourism destination images of North Korea. While generational differences existed in international stereotypes, there were no differences in tourism destination images between generational cohorts. Young female South Koreans were likely to view North Korea more positively than males in the same generation, and generational differences were present in the intention to visit North Korea and the perception of peace through tourism.

KEYWORDS:

• Destination image
• international stereotype
• generational cohorts
• peace through tourism
• tourism between quasi-states
• quasi-state

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This work was supported by the Incheon National University [2015-1600].