Introduction to the Special Issue: Marketing of High-Technology Products and Innovations

Abstract

We are pleased to introduce this special issue of the Journal of Marketing Theory and Practice on the marketing of high-technology products and innovations. The papers featured in this special issue are varied in focus, theory, methods, and implications. Prior to describing the papers in more detail, we describe the reason for the special issue.

Additional information

Notes on contributors

Jakki J. Mohr

Jakki Mohr (Ph.D. 1989, University of Wisconsin-Madison) is a professor of marketing and the Ron and Judy Paige Faculty Fellow at the School of Business Administration, University of Montana. She is the author of the book, “Marketing of High-Technology Products and Innovations” (2001). Her research has received several awards, and has been published in the Journal of Marketing, the Strategic Management Journal, the Journal of Public Policy and Marketing, and other specialized journals at the intersection of technology and business marketing. She has presented her work nationally and internationally, and consults with a variety of high-tech firms. Prior to joining the University of Montana in the fall of 1997, Dr. Mohr was an assistant professor at the University of Colorado, Boulder (1989-1997). Before beginning her academic career, she worked in Silicon Valley in the advertising area for both Hewlett Packard’s Personal Computer Group and TeleVideo Systems.

Nader H. Shooshtari

Nader H. Shooshtari (Ph.D. 1983, Arizona State University) is a professor of marketing and international business and the Jeff and Martha Hamilton Faculty Fellow at the School of Business Administration, University of Montana where he currently serves as the chair of the Department of Management and Marketing. He has published in the Journal of Retailing, Journal of Global Business, Journal of Teaching in International Business, Journal of Business Education, Journal of Financial Education, and Multinational Business Review, among others. His teaching and research interests include marketing strategy, marketing channels and supply chain management, international business, and curriculum internationalization.