With this issue, six articles evidence the wide-ranging dimensionality of communications from a marketing and corporate perspective and the ongoing need for cutting edge research.
Subjects addressed include:
| • | Country reputation and tourism advertising effectiveness | ||||
| • | E- WOM | ||||
| • | Brand name recall in terms of word types, processing and involvement | ||||
| • | Video game advertising | ||||
| • | Social responsibility communication in apparel brands | ||||
| • | Product placement in films | ||||
The authors are, as is becoming common, located in many different nation states including the USA, Australia, Iran and the UK.
It is noted that while researchers are variously located, the research methodologies deployed may be, or may not be located in the country where authors are living and working. Put another the scope and reach of research methods can be located in any part of the world. As Editor, I strongly encourage this global reach and interaction of colleagues and of research design. Papers would be welcomed wherein research is conducted in multiple countries, subject of course to the usual rubrics of sound research design.
University of Salford, UK and ESC Rennes School of Business, France
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