Critical factors for implementing a programme for international MICE professionals: a hybrid MCDM model combining DEMATEL and ANP

Abstract

The study was performed to identify critical factors driving the implementation of an English-medium instruction programme for the training of international professionals to serve in the MICE industry. A hybrid multiple criteria decision-making model, termed the decision-making trial and evaluation laboratory (DEMATEL)-based analytic network process (ANP), was used to prioritize the complexity of influential factors interwoven in the process of implementing the programme. The DEMATEL-based ANP employed by the study can be extended to evaluate priority factors critical to the implementation of similar programmes in other tertiary settings, as it will formulate a set of procedural guideline for implementers to systematically improve and sustain the implementation effort. Results of the study will lead to a number of practical, managerial, methodological and research implications.

Keywords:

• MCDM
• DEMATEL
• ANP
• English-medium instruction
• MICE industry

Disclosure statement

No potential conflict of interest was reported by the authors.

Supplemental data and research materials

The underlying research materials for this article can be accessed at http://dx.doi.org/10.1080/13683500.2015.1053848.

Additional information

Funding

This research was funded by a research grant from the Ministry of Science and Technology (formerly known as the National Science Council) in Taiwan [MOST-102-2410-H-130-042].