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Current Issues in Tourism Volume 22, 2019 - Issue 19
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Research Letters

The impact of daily tour service quality on tourist satisfaction and behavioural intentions in an island context: a study on tours to Isla de la Plata, Ecuador

Pedro E. Reyes VélezDepartment of Business Administration, Faculty of Labour Sciences and Tourism, University of Córdoba, Córdoba, Spain
,
Leonor M. Pérez NaranjoDepartment of Business Administration, Faculty of Labour Sciences and Tourism, University of Córdoba, Córdoba, SpainCorrespondence[email protected]
&
Maribel Rodríguez ZapateroDepartment of Business Administration, Faculty of Labour Sciences and Tourism, University of Córdoba, Córdoba, Spain
Pages 2337-2341 | Received 20 Mar 2018, Accepted 24 Jul 2018, Published online: 06 Aug 2018
 
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ABSTRACT

This study assesses the impact of daily tour service quality on tourist satisfaction and behavioural intentions in an island context. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the analysis of data collected from 195 participating in a daily tour to Isla de la Plata (Ecuador) showed that all the services examined (transportation by boat, food and beverage, tourist guide and visits) had a significant direct impact on tour satisfaction, having the transportation the highest impact. Moreover, the indirect effect of the daily tours services on behavioural intentions mediated by the satisfaction with the tour was also significant.

Disclosure statement

No potential conflict of interest was reported by the authors.

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