Satire as a source for learning? The differential impact of news versus satire exposure on net neutrality knowledge gain

ABSTRACT

This study considers the effects of exposure to political satire versus traditional news on issue-specific learning and engagement. Using data from an experiment conducted in January 2016 (N = 296), we employ ANOVA analysis to test the differential effects of exposure to net neutrality coverage from John Oliver’s Last Week Tonight versus ABC News on knowledge gain, issue importance, and perceived issue difficulty. Pairwise comparisons suggest that political comedy is as good a source as news for knowledge gain, but that news exposure is more important for evaluations of issue importance. We conclude by discussing the implications of our findings given the increasing size of the political satire audience and the viral reach of these comedy programs.

KEYWORDS:

• Political comedy
• knowledge gain
• net neutrality
• issue importance

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes on contributors

Amy B. Becker (Ph.D., University of Wisconsin-Madison) is an Assistant Professor in the Department of Communication at Loyola University Maryland in Baltimore, MD. Her research examines public opinion toward controversial political issues and the effects of exposure and attention to political entertainment including late night comedy. Her twitter handle is @amybree [email: [email protected]].

Leticia Bode (Ph.D., University of Wisconsin-Madison) is an Assistant Professor in the Communication, Culture, and Technology program at Georgetown University. Her work lies at the intersection of communication, technology, and political behavior, emphasizing the role communication and information technologies may play in the acquisition and use of political information. Her twitter handle is @leticiabode [email: [email protected]].