Geographic Information Systems are critical tools to manage wine tourism regions

Abstract

The popularisation and sophistication of wine tourism has transformed many rural regions around the globe. Understanding land cover and land use in the context of winescapes is critical, as well as mapping the development of tourism services and infrastructure. Geotechnology offers a number of tools to manage wine tourism destinations. Remote sensing and GIS data are used to analyse the early stages of tourism development in São Joaquim, Brazil, and how its new economic dynamics have evolved driven by the production of high-altitude wines and wine tourism. A cultural landscape analysis provides an understanding of the processes of economic activities, particularly considering the distinct geophysical landforms of the study area. We identify land cover and the classification of land use using primary and secondary data. QGIS software was used for the intersection between data from satellite imagens processing and secondary data. The results show that remote sensing and the use of GIS were practical resources in carrying out a preliminary analysis of cultural landscapes, especially winescapes, providing a database useful in territorial planning. The information gathered by this methodology identifies problems, enables planning the expansion of cultivation, and can be used to manage native vegetation areas and built-up areas. The combined findings provide support for discussing the relationship between winescapes, land use and cover, and their relationship to tourism. The database developed supports territorial planning in the context of wine tourism regions, and is a replicable asset for other rural areas worldwide. The information also supports the establishing of a geographical indication of origin for high altitude wines.

摘要

葡萄酒旅游目的地的普及和精细化改变了全球许多乡村地区。在葡萄酒景观的背景下理解土地覆盖和土地使用以及绘制旅游服务和基础设施的发展是至关重要的。地理技术提供了许多工具来管理葡萄酒旅游目的地。我们利用遥感和地理信息系统数据分析了巴西圣若阿金（Sao Joaquim）的早期发展阶段, 以及在高海拔葡萄酒生产和葡萄酒旅游的驱动下, 新的经济动态是如何演变的。本研究中的文化景观分析提供了对经济活动过程的理解, 特别是考虑到研究区域的单一地球物理地貌。我们通过使用一手和二手数据确定土地覆盖和土地利用分类, 利用跨平台开源地理系统软件（QGIS）对卫星成像处理数据与二次数据进行交点处理。结果表明, 遥感和地理信息系统的使用是进行文化景观初步分析的实用资源, 特别是葡萄酒景观, 为国土规划提供了有用的数据库。研究结果显示, 该方法所收集到的资讯, 有助于辨识问题、规划葡萄扩大种植、管理原生植被区及建成区。这些研究结果为讨论葡萄酒景观、土地利用和覆盖及其与旅游业的关系提供了一些支持。该数据库为葡萄酒旅游地区的国土规划提供了支持, 对世界各地的其他农村地区来说是一项可复制的资产。本研究所使用的信息组合支持建立高海拔葡萄酒的原产地地理标志。

Keywords:

• Cultural landscape
• Geographical Information System
• remote sensing
• winescape
• wine tourism
• Brazil

关键词:

• 文化景观
• 地理信息系统
• 遥感
• 葡萄酒景观；葡萄酒旅游
• 巴西

Disclosure statement

The authors reported no potential conflict of interest.

Notes

1 Edaphoclimatic characteristics are altitude, slope, orientation, average annual temperature, average daily thermal amplitude, average yearly rainfall, an average of the total annual hours of sunshine and soils (Vianna et al., 2016).

Additional information

Funding

This research was supported by a research grant from CAPES (Brazilian Ministry of Education).

Notes on contributors

Sarah Marroni Minasi

Sarah Minasi is a PhD candidate in Tourism and Hospitality Management at the University of Vale do Itajaí (Univali). She holds a scholarship from CAPES, the Brazilian Ministry of Education agency for the Coordination for the Improvement of Personnel Higher Education (CAPES). Her current research interests include regional development, territorial planning of tourism, geotechnologies in tourism and hospitality, and geospatial big data.

Gui Lohmann

Dr Gui Lohmann is Professor in Aviation and Tourism Management and Head of the School of Engineering and Built Environment at Griffith University (Australia). He has authored several books, including ‘Tourism theories: concepts, models and systems’ published by CAB International and co-edited the book ‘Tourism in Brazil: environment, management and segments’ published by Routledge. He has worked as a consultant for the Brazilian Ministry of Tourism, the World Tourism Organization, and the United Nations Environmental Program, in addition to providing consulting work to Adelaide Airport, Brisbane Airport Corporation and Queensland Airport Ltd.

Vander Valduga

Dr Vander Valduga is Associate Professor of Tourism at the Federal University of Paraná (UFPR), Brazil. His research interests include the geography of food and beverages, wine tourism, and spatial relations in hospitality and tourism.