ABSTRACT
Entrepreneurship education in higher education has been actively encouraged by the Chinese government. However, entrepreneurship education using active learning methods can be at odds with traditional Chinese educational practices. Value creation pedagogy has been posited as an innovative teaching method to bridge the gap between didactic and progressive pedagogy to support entrepreneurship education across a range of students. However, there is a paucity of research into the use of value creation pedagogy and the application of novel pedagogy in the Chinese context. This research explores the views of students at a Chinese university on the value and limitations of value creation pedagogy in supporting learning and developing entrepreneurial behaviours.
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No potential conflict of interest was reported by the author.
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Robin Bell
Robin Bell, PhD is a Senior Lecturer at the Worcester Business School. He led the development of the School’s first online undergraduate and graduate programmes. Previously, he spent four years as the Business School’s Director of International Partnerships and was responsible for collaboration with partners and supporting inbound and outbound student and staff mobility to achieve the school’s internationalisation agenda. He is also an Associate Professor at Beijing Foreign Studies University, teaching entrepreneurship and innovation. As well as being an academic, he is an entrepreneur and has acted as a consultant for the development of numerous entrepreneurship programmes across China.