The motivations and expectations of volunteers on cycle trails: The case of the National Cycle Network, UK

Abstract

It is generally acknowledged that an understanding of the motivations and expectations of volunteers is an important first step in planning for their management. However, these considerations have been overlooked with regard to volunteers on trails. This paper presents an exploratory study of the motivations and expectations of trail volunteers, focusing on a case study of volunteer rangers on the National Cycle Network in the United Kingdom. Empirical data were collected through focus groups and analysed by template analysis. A concern for the environment, commitment to sustainable transport, love of cycling and affiliation with an organization's values emerged as the main motivations. The volunteers expected to be deployed appropriately, with regard to task and location, and receive recognition for their efforts. It was concluded that incorporating these factors into the planning process would improve the recruitment and retention of volunteers, and increase volunteer-organization commitment.

Keywords:

• Tourism
• recreation
• trail
• cycling
• volunteer
• motivations
• expectations