Advanced search
Publication Cover
Journal of Interactive Advertising Volume 5, 2005 - Issue 2
Submit an article Journal homepage
349
Views
34
CrossRef citations to date
0
Altmetric
Original Articles

The Researchers and the Concept

Moving Beyond a Blind Examination of Interactivity

Sally J. McMillanUniversity of Tennessee
Pages 1-4 | Published online: 01 Jul 2013
 
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days
Click to increase image sizeClick to decrease image sizeFree first page

Additional information

ABOUT THE GUEST EDITOR

Sally J. McMillan (Ph.D, University of Oregon) is an Associate Professor in the School of Advertising and Public Relations at the University of Tennessee. Her research focuses on exploring the concept of interactivity, use of the Internet as a research tool, health communication, and impacts of communication technology on individuals, organizations, and society. Email: [email protected]

Log in via your institution

Access through your institution

Log in to Taylor & Francis Online

Restore content access

Restore content access for purchases made as guest
Purchase options * Save for later

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 78.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.