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ABSTRACT
This article reviews the empirical literature on interactivity, primarily studies based on experimental designs, and concludes that two conceptualizations of interactivity are beginning to dominate: the functional and the perceptual. Suggestions concerning future experiments with interactivity are offered.
Additional information
ABOUT THE AUTHORS
Mark Tremayne is an Assistant Professor in the School of Journalism at the University of Texas at Austin. His research focus is on web-based communication with special attention on interactivity and network theory. Email: [email protected]