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ABSTRACT
News outlets recurrently publish stories depicting restaurants in a negative light by using vivid exemplars based on a reporter’s personal testimony rather than detailing food safety reports. This magnifies the most severe violations and may impact the public’s perception of the issue as well as influence behavioral intentions. Using exemplification theory, a between-subject experiment (N = 286) revealed that participants exposed to exemplars with personal testimonies considered food safety risks to be higher and declared being less likely to eat at a restaurant than those exposed to exemplars without testimonies. Practical applications for food safety messages are discussed.