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Original Articles

Another Look at Consumers' Ratings of Quick-Service Restaurant Meals

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Pages 292-316 | Published online: 24 Nov 2009
 

Abstract

Developments in the nutritional value of quick-service meals since 1990 are highlighted, including the impact of the changes in the USDA Food Pyramid, the obesity issue, trends in quick-service menu items, and ratings of quick-service meals. In a survey of Louisiana consumers, respondents in the lower socioeconomic group rated the nutritional value of the quick-service meals as less nutritious than did those in the upper-class group. No significant differences were found between nutrition knowledge groups. The authors then compared the findings to previous studies of quick-service meal ratings.

Notes

Lempert, P. (2005, October 10). The difference between boys and girls. Phil Lempert – Facts, Figures, The Future [online e-mail newsletter by FMI/ACNielsen/Lempert].

“McDonald's bringing fresh fruit to fast food.” (2003, March 3). The [Hammond, LA] Daily Star, no page indicated.

“730-calorie breakfast sandwich debuts.” (2005, March 29). The [New Orleans, LA] Times-Picayune, p. C3.

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