What makes a motorsports event enjoyable? The case of Macau Grand Prix

ABSTRACT

This article aims to identify the key product attributes that make a motorsport event enjoyable. Using data collected in the 2010 Macau Grand Prix, a factor analysis was conducted on 15 variables that spectators were asked of their level of agreement to how these elements constitute an enjoyable event. The analysis returned four major variables of a product that spectators believe will make an enjoyable motorsport event, specifically, event amenities, event aesthetics, event ambience, and event tickets. This study contributes to the understanding of event product attributes.

KEYWORDS:

• Macau
• Macau Grand Prix
• motorsport events
• motorsports
• product attributes

Acknowledgments

The authors wish to thank the reviewers for their constructive feedback.

Funding

The authors wish to extend their gratitude to the Institute for Tourism Studies (IFT) and IFT Tourism Research Centre (ITRC) for initiating, funding, and providing human resources for this research.