Crisis simulation scenarios: Applying crisis communication lessons to an app mishap, a public health misstep, and a college athletics calamity

Abstract

Courses

Crisis Communication, Advanced Public Relations.

Objectives

In this multiple class activity, students will (a) apply crisis communication concepts and skills to several phases of an ongoing hypothetical crisis, (b) synthesize course material into a crisis communication manual, and (c) engage in ongoing critical reflection about best practices in crisis response.