Two ways of thinking about dual processing: a response to Hofmann, Friese and Wiers (2008)

Abstract

We agree with the basic premises of Hofmann, Friese and Wiers' (2008) article—that much health behavior is neither reasoned nor planful, and that dual-processing models are particularly effective at explaining and predicting such behavior. However, we do have a somewhat different perspective on what dual processing is, especially as it applies to health risk behavior. That perspective is outlined here.

Keywords:

• two-factor models
• prototype-willingness
• dual process

Notes

1. Of course, it is possible to assess negative implicit attitudes towards exercise or condoms.