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Abstract
In 2007, Nicolas Sarkozy ran against Segolene Royal for President of France; Sarkozy won. In 2012, Sarkozy was challenged by Francois Hollande; Hollande won. This study applies the Functional Theory of Political Campaign Discourse to the French Presidential debates of 2007 and 2012. In 2007, candidates acclaimed more than they attacked and attacked more than they defended, as predicted. However, in 2012 acclaims were not used more than attacks probably because Sarkozy trailed in polls. Sarkozy and Royal discussed policy more than character. The incumbent in 2007 and 2012 acclaimed more and attacked less than the challengers on past deeds.