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Article

Online Public Responses to the “Send Her Back” Chant at the 2019 Greenville Rally

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Pages 338-351 | Received 27 Jul 2020, Accepted 12 Jan 2021, Published online: 10 Feb 2021
 

ABSTRACT

The Squad is a group of four progressive women of colour elected to the U.S. Congress in 2018 who have been vocal critics especially of immigration and environmental policies. During a Republican rally in North Carolina in 2019, Trump disparaged the Squad for being critical of him. The crowd responded chanting “Send her/them back.” This study conducted a content analysis of public comments posted on four online news sites assessing rejection or approval for this chant. Content analysis showed a striking difference across the sites based on the amount of approval for the chant. Comments on Fox News and a conservative Twitter site supported the chant and characterized members of the Squad as obstructionist and uncooperative. There was little support for the chant on the Washington Post and the New York Times sites. This study examined how users who posted these comments explained/justified their responses to the chant.

Acknowledgments

We acknowledge the contribution of Maria Velichko and Gulchechra Rahimova who were visiting Fulbright language teaching scholars at Michigan State University in 2019-2020. They were members of the graduate class who worked on compiling the datafiles for this project and helped conduct the initial content analysis.

Disclosure statement

The authors have no conflicts of interest to report for this project.

Additional information

Funding

This study was unfunded.

Notes on contributors

Mary Bresnahan

Mary Bresnahan is a Beal Professor in the Department of Communication at Michigan State University.

Alexa Roscizewski

Alexa Roscizewski is a Ph.D. student in the Department of Communication at the University of Delaware.

Sarah Whitaker

Sarah Whitaker is a Ph.D. student in the Department of Educational Administration at Michigan State University.

Hannah Cossmann

Hannah Cossmann received her M.A. degree from the Department of Communication at Michigan State University in 2020.

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