Impact of cultural contact on satisfaction and attachment: mediating roles of creative experiences and cultural memories

ABSTRACT

This study investigates whether, how, and when different attributes of Chinese cultural experience jointly influence tourists’ destination attachment. The sampling results from 651 tourists provide evidence that culture contacts through creative experience and cultural memories enhance tourists’ destination attachments. In addition, tourists’ satisfaction and attitudes strengthen positive relationships between culture memories and destination attachment. The robustness examination confirmed that these findings are applicable to evaluate features of cultural experience that involve cultural contacts, creative experience, and cultural memories.

本研究探讨中国文化体验的不同属性是否、如何及何时共同影响游客的目的地依恋。651名游客的抽样调查结果表明，通过创造性体验和文化记忆进行的文化接触增强了游客对目的地的依恋。此外，游客的满意度和态度加强了文化记忆和目的地依恋之间的积极关系。稳健性检验证实，这些发现适用于评估涉及文化接触、创造性体验和文化记忆的文化体验特征。

KEYWORDS:

• Cultural contact
• creative experience
• memories
• destination attachment
• satisfaction
• attitudes

Additional information

Funding

This work was supported by the National Social Science Foundation of China [No. 17BGL114].