Impacts of Halal-friendly services, facilities, and food and Beverages on Muslim travelers’ perceptions of service quality attributes, perceived price, satisfaction, trust, and loyalty

ABSTRACT

The promising global Muslim tourism market has raised the level of competition among international hotel players in many countries. Given the lack of studies investigating the service quality of halal-friendly hotels, the present study was conducted to examine the critical associations among service quality attributes, perceived price, satisfaction, trust, and revisit intention. A robust structural model was developed to achieve this objective, and a two-step analytical approach was used to test the construct measurement and the proposed structural models. The result of the structural model revealed various outcomes. It emphasized the significant relationships between the study variables directly and indirectly either as predictors or mediators. The study also evaluated the role of the moderating effect of involvement. The results supported the significant relationship on satisfaction and revisit intention only when the hotel’s Muslim guest has a high level of involvement. The results of the study and its implications are discussed.

前景广阔的全球穆斯林旅游市场提高了许多国家国际酒店的竞争水平. 针对清真友好型酒店服务质量研究的不足，本研究旨在探讨服务质量属性、感知价格、满意度、信任和重游意愿之间的关键关联. 为了实现这一目标，开发了一个鲁棒结构模型，并使用两步分析方法来测试结构测量和提出的结构模型. 结构模型的结果显示出不同的结果. 它强调了研究变量之间作为预测因子或中介的直接和间接的重要关系. 本研究还评估了介入的调节作用. 结果表明，只有当酒店的穆斯林客人高度参与时，满意度和回访意愿之间才存在显著的关系. 讨论了研究结果及其意义.

KEYWORDS:

• Halal-friendly hotel
• service quality
• price
• satisfaction
• trust
• involvement
• revisit intention