How does smart technology, artificial intelligence, automation, robotics, and algorithms (STAARA) awareness affect hotel employees’ career perceptions? A disruptive innovation theory perspective

ABSTRACT

The extensive implementation of smart technology, artificial intelligence, automation, robotics, and algorithms (STAARA) in hospitality services has accelerated the need to understand their potential influence on hotel employees’ career perceptions. This study conducted two scenario-based experiments based on disruptive innovation theory and the Stimulus-Organism-Response (SOR) model to examine how STAARA awareness shapes hotel employees’ job insecurity and mobility. In addition, this study investigated career progression as a counterstrategy to attenuate the substitution effect of STAARA. Study 1 demonstrated that hotel employees’ negative (vs. positive) awareness of STAARA leads to higher job insecurity and mobility. Furthermore, according to Study 2, for hotel employees with low-level career progression, negative (vs. positive) awareness of STAARA induces higher job insecurity and mobility. However, among employees with high-level career progression, there were no significant differences, which means that high-level career progression attenuates the impact of STAARA. This study also considers theoretical and practical influences.

随着智能技术、人工智能、自动化、机器人和算法 (简称STAARA) 在酒店服务中的广泛应用, “科技意识将如何影响酒店员工的职业认知”成为学界和业界亟需了解的重要问题。为此,本研究根据破坏性创新理论和刺激-机体-反应 (SOR) 模型, 设计了2个情境实验, 以此来探讨STAARA意识对酒店员工的工作不安全感和职业迁移的影响。此外, 本研究还检验了职业进展对STAARA取代员工效应的调节作用。实验1的结果表明:与积极的STAARA意识相比, 消极的STAARA意识会引发酒店员工更高水平的工作不安全感和职业迁移。实验2的结果表明:对于职业进展水平较低的酒店员工而言, 消极的STAARA意识会引发更高水平的工作不安全感和职业迁移。然而, 对于职业进展水平较高的酒店员工而言, 上述差异并不显著,这意味着高水平的职业进展削弱了STAARA的影响。本研究在理论和实践层面上均作出了有价值的贡献。

KEYWORDS:

• STAARA awareness
• disruptive innovation
• job mobility
• job insecurity
• career progression
• career perceptions

Disclosure statement

No potential conflict of interest was reported by the author(s).