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Articles

The Olympic Games, Agenda 2020 and action sports: the promise, politics and performance of organisational change

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Pages 465-483 | Received 09 Apr 2018, Accepted 10 Jan 2019, Published online: 01 Apr 2019
 

ABSTRACT

This article examines the power and politics involved in the process of including three new action sports–surfing, skateboarding and sport climbing–into the Tokyo 2020 Olympic Games. Drawing upon interviews with 20 key individuals involved in the process (e.g. action sport IF Presidents and staff; Presidents of action sport national federations; industry members; athletes), and formal and informal communications with IOC staff, we reveal the complex power relationships between the IOC and international action sport governing bodies, and within the International Federations of surfing, skateboarding and sport climbing. Furthermore, we contextualise the inclusion of these new action sports into the Tokyo 2020 programme within Agenda 2020 and significant IOC policy reform. Bringing together a critical sociological engagement of the Olympic Games with a typology of international organisational change, we consider whether Agenda 2020 is a policy signalling deep organisational learning and significant cultural change, or rather a superficial attempt at performing the changes necessary to maintain their dominance in the global sports economy. Despite promises and proclamations of organisational change, we conclude that the inclusion of action sports into the Tokyo 2020 Games is a salient example of the complex operations of hegemony in the highly competitive sports market, with the power of the IOC adapting and enrolling unlikely others in its operations.

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

1. For a more detailed discussion of the institutional politics and processes of these three federations, see Batuev and Robinson (Citation2017) and Wheaton and Thorpe (Citation2016).

2. Since writing this article, Hendrix has been “put on interim suspension” from his roles at World Skate (and USA Skateboarding) due to “allegations of misconduct” by U.S Center for Safe Sport. He is currently under investigation after being accused of engaging in sexual acts with a minor (a young female skateboarder under his guidance) between 2006 and 2008.

3. Interestingly, this article on the Olympic website has been removed while our paper was in press. We expect this is due to the allegations facing Hendrix. Clearly, the power relations and politics between the IOC and skateboarding continue to be complicated and challenging.

Additional information

Funding

This work was supported by an Advanced Olympic Programme Research Grant 2015/2016.

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