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Research Article

Usefulness of rights based written narratives on sexual and reproductive health among HIV-infected women in Western Maharashtra, India

, , & | (Reviewing Editor)
Article: 1265204 | Received 14 Jun 2016, Accepted 22 Nov 2016, Published online: 06 Dec 2016

Abstract

Narrative communication is emerging as an effective form of health communication in the research being carried out globally. This exploratory study assessed perceived usefulness of a book of seven narratives on different issues related to sexual and reproductive health among HIV-infected couples. Sixteen in-depth interviews and 174 structured interviews were conducted among HIV-infected women to understand the usefulness of such narratives and differences in knowledge and attitude respectively. Thematic analysis and descriptive statistics were used to analyze the data. The written narratives were perceived to be useful by HIV-infected women. They positively affected the self-efficacy beliefs of women, improved acceptance of the partner, helped them cope with the disease and in making more informed decisions as well as contributing to decreased misconceptions. The narratives were simultaneously perceived as “too emotional”, discouraging women to engage with the text. The knowledge and attitude about sexual and reproductive health (SRH) does not seem to be statistically significantly different among women who read the book compared to those who did not read it. In diseases such as HIV, which can lead to biographical disruption, this research shows that there is need for health communication that supports people in accepting and emotionally coping with the disease.

Public Interest statement

Stories are powerful tools for making sense of our lived experiences. The research reported in this article aims at understanding whether or not health educational material written in the form of stories is useful to HIV infected women in India. The stories are based on previous research on the same population, focusing on sexual reproductive issues and upholding the rights of women to make choices in their lives. In a highly stigmatized disease such as HIV, there are limited opportunities for women to interact with each other and learn about their struggle. Reading about the stories of women who are in a similar situation and the extraordinary capabilities with which they confront the difficult circumstances regarding their reproductive lives provides the reader with the strength to cope with her own illness and make more informed decisions.

1. Introduction

Health communication is at the core of addressing any public health issue (Rimal & Lapinski, Citation2009). Health communication is broadly defined as “the study and use of communication strategies to inform and influence individual decisions that enhance health.”(Centers for Disease Control & Prevention, Citation2011). It has played a pivotal role in the combat of HIV (Tomori et al., Citation2014) by informing people about the risks, persuading them to adopt healthier behaviors and by addressing norms through which social identities and values are shared (Storey et al., Citation2014). It is a dynamic process with active involvement of the message receivers in processing and adopting the health message. Therefore an effective health communication strategy takes into account the ability of receivers to engage with the information and process it.

Narrative communication is emerging as an effective form of health communication in the research being carried out globally (Dragoman et al., Citation2014). It has been recommended as one of the evidence based effective strategies for health communication (Kreuter et al., Citation2014). A narrative is defined as “… any cohesive and coherent story with an identifiable beginning, middle, and end that provides information about scene, characters, and conflict; raises unanswered questions or unresolved conflict; and provides resolution” (Hinyard & Kreuter, Citation2007; Kreuter et al., Citation2007). It has been particularly argued to be more effective in impacting social norms (Moran, Murphy, Frank, & Baezconde-Garbanati, Citation2013). In contrast to the traditional model of health communication such as the elaboration likelihood model (Withers & Wertheim, Citation2004), which requires high ability of the message receiver to process the information, narrative communication is believed to follow the transportation-imagery model (Green & Brock, Citation2000) in which the person who is reading the narrative is ‘transported’ into the narrative world making it more likely that the reader will accept the propositions in the story. This phenomenon is argued to make narrative communication more effective.

Some recent studies have assessed the usefulness of narrative communication in cancer prevention and care (Baezconde-Garbanati et al., Citation2014; McGregor et al., Citation2015), cessation of smoking (Cherrington et al., Citation2015), management of hypertension (Cohn, Citation2011; Houston et al., Citation2011) and diabetes (Goddu, Raffel, & Peek, Citation2015). However, to our knowledge there is no study assessing the usefulness of narrative communication among HIV-infected people.

In this study the usefulness of written narratives about sexual and reproductive health was assessed among HIV-infected women from Western Maharashtra, India.

1.1. Previous research on which the narratives are based

From 2008 to 2013, the authors carried out formative research, a life course study of reproductive career among (LCRC study) 622 ever-married HIV-infected women attending a HIV clinic in Western Maharashtra, India. The LCRC study was aimed at understanding the reproductive careers and fertility among HIV-infected Indian women and its implications for programs, policies and practices. The analysis of the data from the LCRC study revealed important gaps in provision of reproductive health services to HIV-infected women. In the LCRC study, the proportion of unwanted pregnancies conceived by the women after their knowledge of HIV was observed to be 51% whereas 50% of all these pregnancies were voluntarily terminated. Women who did not know that HIV transmission to the baby can be prevented were more likely to report unwanted pregnancy and induced abortion (Darak, Hutter, Kulkarni, Kulkarni, & Janssen, Citation2015a, Citation2015b; Darak et al., Citation2015). These findings were in line with studies from Sub-Saharan Africa, Europe and the United States that reported higher rates of unwanted pregnancies and induced abortion among HIV-infected women compared to HIV uninfected women (Ammassari et al., Citation2013; Bui, Gammeltoft, Nguyen, & Rasch, Citation2010; Kaida et al., Citation2011), with 55–65% induced abortion (Abdala, Kershaw, Krasnoselskikh, & Kozlov, Citation2011; Decker et al., Citation2013; Liang, Meyers, Zeng, & Gui, Citation2013; Loutfy et al., Citation2012; Schwartz et al., Citation2012).

In order to take the findings of the LCRC study to the study participants and to address the issue of high rates of unwanted pregnancies and induced abortions, seven written narratives were crafted and compiled in the form of a book. While the findings of the LCRC study were used to derive the central themes of the stories, the narratives went beyond the findings and dealt with several other issues which are inherently associated with being HIV-infected, including disclosure of HIV status within a couple, betrayal in a relationship, etc. Our previous research and other studies clearly suggest that these issues are important part of the illness narratives of HIV-infected people (Darak & Kulkarni, Citation2002; Laws, Citation2016). The theme of each story, the plot and the excerpt from the story is given in the Table . The unifying thread across all these stories was that they gave importance to HIV-infected women’s right to decide about their sexual and reproductive lives, while considering the socio-cultural complexities and the difficulties in realizing their rights. Narrative format of communication (stories) was deemed most appropriate to address these complexities while technical information on different issues (contraceptive methods, fertility options for HIV discordant couples, etc.) was given at the end of each story. This technical information provided at the end of each story in the form of boxes and flow-charts was believed to make the text complete and provide women with a ready reference about different contraceptive and fertility choices they have.

Table 1. Main themes presented in the stories

This study assessed the usefulness of written narrative health material about sexual and reproductive health given in the form of a book containing seven stories to HIV-infected women from Western Maharashtra, India who had participated in the LCRC study. The book was prepared in Marathi, which is the official language of Maharashtra state and is spoken by the majority of the people in the state and by the participants of LCRC study. The book was authored by a team of three people; the first author who wrote these stories is a health professional working in the field of HIV/AIDS for more than 25 years and has created several health communication materials in different formats such as books, booklets, narratives, flipcharts, films etc. The second author, who mainly prepared the illustrations, is trained in medicine and has extensively worked in the field of health communication, training of village health workers, grass root activists and different community groups on effective health communication. The last author is a researcher and principal investigator of the LCRC study who, on the basis of the findings of the LCRC study, provided the issues on which the narratives should be written. All three authors worked together towards the creation of these narratives. The book has 50 pages. Each story had two illustrations, which were intended to reflect the ethos of the story rather than being informative. The text on each page was given in two columns with large font size to make the reading comfortable, as the majority of the intended readership had moderate reading skills.

The usefulness of narrative communication was assessed using the extended transportation-imagery model presented by van Laer, de Ruyter, Visconti, & Wetzels (Citation2014), which provides an evidence-based list of antecedents of storytellers and story-receivers. For example, storytellers must have Identifiable characters (story receivers understand the experience of the character by knowing and feeling the world in the same way), Imaginable plot (the story plot and the temporal sequence of events that happen to the character create a mental imagery in the mind of the story receiver) and Verisimilitude (stories that are believed to be grounded in real characters and events that actually happened). The antecedents for story-receivers are Familiarity (degree to which the story-receiver has prior knowledge or personal experience with the story topic), Attention (the story- receiver’s degree of focused concentration), Transportability (the story-receiver’s propensity to be transported, which functions independently of any particular story and is related to empathic abilities). Some other demographic antecedents such as age, gender and education have also been identified as factors contributing to the process of transportation.

2. Methods

2.1. Setting

This study was conducted at a specialized HIV clinic in Maharashtra, India run by a non-governmental (NGO), non-commercial organization currently providing care to approximately 3,000 People Living with HIV (PLHIV).

2.2. Participants

The current study was conducted among HIV-infected women attending the study clinic, who had participated in the LCRC study and who were given the book to read. Women, who were not willing to or unable to provide written consent, were not willing to participate for any reason and who reported that they cannot read, were excluded from the study. Participants for qualitative study were recruited from the group of women who were enrolled in the LCRC study and who had received the book at least a month before the interview for this study. Women were purposively selected for the qualitative study to get maximum variations in the experiences. All women were contacted at the time of their routine visit to the clinic.

Total 258 women who visited the clinic during May 2015 to November 2015 were assessed for eligibility for participation. Out of 237 women who were eligible, 174 women were enrolled in the study after written informed consent.

Of the 174 women who had received the book and were interviewed in the study, 83 (47.7%) women had read all its stories, 60 (34.5%) had read a few narratives, 15 (8.6%) had glanced through the book and 16 (9.2%) had not read it at all.

2.3. Data collection and analysis

This exploratory study applied a mixed methods approach, using both qualitative as well as quantitative research techniques. The usefulness of the book was assessed through qualitative in-depth interviews conducted by a trained interviewer. In research with HIV-infected participants, fear of disclosure of their HIV status to other participants is always their concern. To protect personal identity, establish good rapport and allow women to freely express their opinions and perceptions, in-depth interview as a tool was considered appropriate. An in-depth interview guide was prepared to help the interviewer probe issues stemming from reading the book, barriers and facilitators for reading, feelings after reading the narratives and their perceived usefulness (i.e. the extent to which the stories were helpful and in what way), and impressions about specific components of the book (language, pictures, style, size). Interviews were audio-recorded after obtaining written consent from the women and were later transcribed verbatim.

Quantitative interviews were conducted by a trained interviewer using a structured questionnaire to assess the knowledge and attitude among women regarding different Sexual and Reproductive Health (SRH) issues. Statements were made by the interviewer and women were asked if they agreed with the statement.

Data were analyzed in R 3.2.1 package for both qualitative and quantitative data. R is open source data analysis software. Qualitative data collected through in-depth interviews were transcribed. The data were then imported into the “RQDA” software (R-Qualitative Data Analysis) (Huang, Citation2014). RQDA is a package within R software that is designed for conducting qualitative data analysis. The coding was done by assigning a combination of deductive as well as inductive codes. Using the codes and the code categories, quotations were retrieved to analyze the underlining concepts and constructs. Selected quotations used in this article were translated into English by the first author. Descriptive comparison using chi-square test was done to assess the difference in knowledge and attitude among women who had read the book and those who had not.

2.4. Ethical Considerations

The study protocol, consent forms, and data collection tools were reviewed and approved by an Institutional Ethics Committee for Research (IECR) of the NGO. The ethics committee is registered with the government agency (registration number: ECR/146/Indt/MH/2014). Informed written consents were obtained from the women. The information collected during the interviews was kept confidential among the study team. Counselling support was available to women when required.

3. Results

The minimum age was 25 years and the maximum was 50 years. The median age was 38.5 years. The majority of women (78.2%) who participated in this study had above primary level education (>7 years of education). Women were almost equally distributed in the socioeconomic categories with upper class, middle class and lower class representing 36.5, 30.0 and 33.5% respectively. Most were residing in urban areas (68.4%). Almost 50% of the women were not currently married.

In-depth interviews were conducted among 16 HIV-infected women. The profile of the women who participated in the qualitative study is given in Table .

Table 2. Profile of HIV-infected women who provided qualitative in-depth interviews

4. Usefulness of narratives (qualitative results)

In the qualitative interviews women reported different aspects on which they found the book useful. Although the stories in the book were centered around sexual and reproductive health issues, their perceived usefulness was not limited to SRH issues alone. The stories were perceived to be empowering as well as informative. The usefulness of these narratives is summarized in Figure .

Figure 1. Usefulness of narratives among HIV-infected women.

Figure 1. Usefulness of narratives among HIV-infected women.

4.1. Improved self-efficacy

After reading stories from this book I wrote my own story. I had written an article about my feelings about this book after reading it. I will share it with you when I come next time to the clinic. (38 years, 10 years of education, rural, married woman who read the complete book)

The women in this study often expressed the feeling that after reading the narratives “you get the strength to deal with the disease” or “your confidence increases to confront the challenges”. This shows that the book has some impact at the level of these women’s self-efficacy beliefs.

Because of the narrative format of communication, women seemed to identify themself with the situation and characters in the stories, deriving inspiration from them.

You know what I think, after reading the experiences of the women in these stories, by comparing what happened in their life (and) what happened in my life … how (positively) they are living with HIV, how strongly and courageously they face all the problems, gives me inspiration to live like them. It gives me confidence that I can also do anything. (32 years old, 9 years of education, rural, widow, read most of the stories)

4.2. Increased acceptance of partner

The role of the partner is emphasized in all the stories. There is a range of support that women in these stories have received from their partners. The point that ‘it is not important to delve on how the husband got the infection, but it is important to jointly see how they both can lead a good life’ is also stressed in most of the stories. This stance taken in these stories was to encourage women to objectively assess their relationship with husbands and try to find some positive solutions for themselves. The importance of open discussion about sexuality between the couple is also highlighted in the stories.

It appeared that women could relate to this stance and mentioned that after reading the stories they were able to forgive their husbands for giving them this infection and making their life miserable. For many women this was the most significant impact of the book as previously they could not take these thoughts off their mind.

After reading this book I realized that my husband is a very good person. I realized that having trust in a relationship is a very important thing and everything depends on this trust. Before reading this book I used to think “how miserable my life is now, how beautiful it was before HIV … Who is responsible for it?” Unknowingly I used to blame (tochayache) my husband for that. But after reading this book I removed such thoughts from my mind. (37 years, 18 years of education and pursuing her PhD, urban, married woman who read the complete book)

Women who were currently not in any relationships also felt that the book could help couples accept each other.

This book will provide people with the courage to accept this disease. My husband was HIV negative. He (divorced me and) got married to another woman. But I think after reading the stories from this book, partners will be able to accept each other along with their HIV status. (44 years, 12 years of education, urban, divorced woman who read the complete book)

4.3. Improved coping: Knowing I am not alone

Reading the stories of many women in a similar situation made them realize that they were not alone and that there were many women who had confronted similar challenges, positively dealing with the circumstances. This appeared to constitute a relief and helped them cope better.

I think this book is very good and perfect. At least I found it very interesting to read. I used to think only about myself, that why this (HIV) happened to me. But after reading this book I came to know that there are many such people who are suffering from this disease, and I am not alone and probably I am in much better position. (30 years, 10 years of education, urban, married woman who read the complete book)

5. Reduced misconceptions

The women included in the study were in different stages of their reproductive lives. Women who had completed their desired family size said that they did not look at the information provided in the book (at the end of each story) but were more interested in reading the experiences of other women. Some women who read the information mentioned that it could be very useful.

This book will help to clear the misunderstandings people have—for example, widows infected with HIV should not marry or HIV-infected woman should not have a pregnancy, etc. These stories can help to get information about different contraceptives, how to use them—as people only know about condoms and don’t know about other contraceptive methods. The information that they can have a child in spite of having HIV is very important for those HIV-infected couples who want to have one. (35 years, 15 years of education, urban, married woman who read the complete book)

6. Firmness in decision

This book was prepared from a rights-based perspective and the stories covered the spectrum of contraceptive and fertility options that the women have. The overall purpose was that of enabling women to understand and exercise their rights and responsibilities regarding sexual and reproductive health issues. The narratives seemed to have helped women make more informed decisions. For example, a woman in this study mentioned that this book helped her to firmly decide not to have a baby.

This book helped me to be firm in my decision. Even before reading the narratives, I didn’t want to have a baby. But sometimes I used to think that I should have my own baby. But after reading stories from this book about couples who wanted to have a baby and their worries regarding their children, my husband and I made a firm decision of not having our own child. (41 years, 14 years of education, urban, married woman who read the complete book)

7. Other effects

7.1. Narrative communication increased the ease of reading and improved comprehension

Women said that because the information is provided in the form of stories, it increased the interest in reading and also improved understanding.

For the first time I read such a big book. When I started reading it, I got more involved. I was curious to know what the next story is about, what are the experiences of other women. Because it is in the form of a story, you don’t feel bored while reading, in fact that makes it easy to understand. (32 years, 12 years of education, rural woman who is married and read the complete book)

Women felt that some people might not be comfortable talking of sexual and reproductive issues in person and, in such situation, having these things written in the form of stories could be beneficial.

It is easier to understand the information when it is provided through stories. If you just talk to people about it then I think no one is willing to listen. If you directly talk or ask them about these issues then people also feel shy (ashamed of) talking about it. But if you provide this information in the form of stories then people will read it. (40 years, 15 years of education, urban, widowed, who read a few stories in the book)

8. Negative aspect of narrative communication

The strength of narrative communication is its ability to connect with the reader. However, this could also be its limitation, especially in the context of HIV where narrating difficult life situations is an inherent part of the story. The stories are perceived as ‘too emotional’ and for some women it acted as a barrier for reading the stories.

I read few stories … felt positive but also it was emotionally disturbing (traas zala). I had to make conscious efforts to step aside from this feeling. By disturbing I mean somewhere, from inside, it was hurting to know that people, including myself, have to face this trouble. After all, (… though there is support and medicines) at the end, the fact that there is no cure still remains … Somewhere, in the back of your mind, this thought keeps on knocking every now and then. Even if you have coped with the situation, while reading about it (HIV) you are constantly reminded of this fact. (36 years, post-graduate, urban, married woman who read only a few stories in the book)

I knew that many women had participated in the (LCRC) study and their experiences were written in this book. I didn’t dare to read it … I felt scared … when I came to the clinic I could make out from the faces of the other patients how difficult it must be for them to deal with it. When I myself face so much hardship … the financial difficulties for taking the medicines … I can only imagine what others must be going through, so I thought it is best not to read about it. (45 years, 15 years of education, urban, married woman who had not read the book at all)

9. Knowledge and attitude (quantitative results)

Most women had good knowledge about condom use and also about issues related to Antiretroviral Treatment (ART). Almost all women knew that condoms are the only device that can prevent sexually transmitted infections as well as pregnancy (93.1%), and condom use is essential even if one of the partners is using other contraceptives (93.7%). Most women also knew that ART, when taken regularly, can provide long healthy life (98.3%) and it can significantly reduce mother to child transmission (83.9%). These aspects (condom use and ART) are also regularly emphasized during counseling sessions provided at the clinic. However, the knowledge regarding other contraceptive methods was relatively lower compared to that of condom use. Sixty-eight percent of the women knew about emergency contraceptive pills that can be taken after unprotected sexual contact to avoid pregnancy; and approximately only half of the women knew about medical abortion (50.6%) and that the medical termination of pregnancy can be done (legally in India) until 20 weeks of pregnancy (53.4%). Very few women knew that oral contraceptive pills are not advised in combination with some specific antiretroviral treatment (15.5%). While most women said that the decision to use contraception should be taken by the man and the woman together (97.7%), many of them also said that this decision should only be taken by a doctor (59.2%), indicating the dominant role of health care providers in contraceptive decision-making among HIV-infected couples. Most women knew that unsafe abortion can lead to severe health problems, including death of the woman (89.6%).

Descriptive comparison of knowledge and attitude-related questions among women who had read the book compared to those who did not is shown in Table . There seems to be moderate improvement in knowledge related to some aspects that were emphasized in the book, such as, for example, male sterilization (vasectomy) as consisting in a simpler procedure than female sterilization (tubectomy) (58.7 vs. 41.9%), the perceived need to use other contraceptives even when using condoms (28.0 vs. 12.9%), and health risks of unsafe abortion (91.6 vs. 80.6%). However, a statistically significant increase was observed in a change in attitude as regards avoidance of pregnancy as not only falling under women’s responsibility (48.3 vs. 25.8%; p = 0.037).

Table 3. Descriptive comparison of knowledge among women who read the book compared to those who did not read it

10. Discussion

The rights-based written narratives about sexual and reproductive health issues were perceived to be useful by HIV-infected women. Though the narratives are centered on SRH issues, their usefulness seems to go beyond SRH. The narratives positively affected the self-efficacy beliefs of women, improved acceptance of the partner, helped them cope with the disease, helped in more informed decision-making and decreased misconceptions. On the negative side, the narratives were perceived as ‘too emotional’, discouraging some women to engage with the text. The knowledge and attitude about SRH does not seem to be statistically significantly different among women who read the book compared to those who did not read it.

Self-efficacy is an individual belief in one’s capabilities to achieve something in a given circumstance. The concept, first proposed by Bandura (Citation1977), is still considered an important construct while assessing the way people deal with different life situations. Bandura mentions different sources which can contribute (positively or negatively) towards people’s belief in their self-efficacy. One of the sources mentioned is “Vicarious Experiences”, which means that people can develop high or low self-efficacy by observing other people perform. If they see a person in a similar situation succeed, then that can increase their self-efficacy. In line with Bandura’s explanation of “Vicarious Experiences”, reading about how other women in the stories acted in a specific situation seems to have increased the self-efficacy beliefs of women in the study.

A positive HIV test result is not just a revelation that one is having a serious incurable health condition but also raises several questions that can significantly affect the social and psychological health of the individual. It can be a severely disruptive event affecting almost every aspect of life such as family, children and career; in other words, it can result in biographical disruption (Alexias, Savvakis, & Stratopoulou, Citation2016; Bury, Citation1982). In the Indian context, where approximately 90% of HIV-infected women are apparently monogamous and acquire HIV infection from their husbands (Gangakhedkar et al., Citation1997), for these women the most important stressors could be related to loss of trust and betrayal in the conjugal relationship. The findings of this research highlight that the women feel the need to talk about these issues, and a well-written narrative addressing these complexities would be beneficial in helping women cope with the disruptive impact of the disease.

A recent systematic review of interventions targeting sexual and reproductive health and rights outcomes of young people living with HIV from Sub-Saharan Africa showed limited number of evaluated interventions to strengthen SRH needs of HIV-infected people (Pretorius, Gibbs, Crankshaw, & Willan, Citation2015). The study also found that most of the interventions are based on cognitive behavior therapy and provided in the form of counseling and psychosocial support. Though counseling can greatly help HIV-infected individuals to adopt healthy behaviors and address many of their personal and interpersonal issues, it appears that there still remains a space for communication on issues (mostly unrelated to health) that people feel are important but inappropriate to discuss during counseling. Also, through one to one counseling, one might not learn about the experiences of others and how others have coped with similar challenges. Therefore, a book of narratives could be used to supplement the counseling process. Counsellors could motivate people to read the book, discussing their feelings and issues in the next counseling session. The way people react to these narratives might also provide better insights to the counsellor regarding the way they are coping with their disease and the specific stressors; in other words, such narratives would help the counsellor to understand peoples’ own illness narratives and correct harmful narratives, if any. This therapeutic use of narratives will also enable counsellors to acquire narrative competence, which is the ability to understand and act on the stories and plight of others (Charon, Citation2001).

This exploratory study did not find statistically significant difference in the knowledge and attitude regarding SRH among women who read the book compared to those who did not, except that more women familiar with the narratives believed that avoiding pregnancy is not only women’s, but also men’s, responsibility. However, inclusion of a sample of relatively older women who had completed their desired family size (and hence not interested in the information) as well as a descriptive study design are the limitations for assessing the role of the book in improving knowledge.

This book was provided to ever-married women who had participated in the previous LCRC study, irrespective of their current marital status and need for contraceptives. Hence along with currently married women, the sample included women who had opted for a permanent method of contraception and women who currently did not have partner (widow or divorced). There was no perceived need for contraception in this group of women and hence the information related to contraception was not much useful to them. The findings of this exploratory study suggest that the narrative format motivates women towards acquiring a greater level of health literacy. Further studies among women who are in need of contraception and with a study design geared towards understanding the effectiveness of the book (for example, pre and post design where the baseline [pre-intervention] level of knowledge and practices are documented then the intervention is provided and effectiveness of that intervention is assessed after a reasonable period [post-intervention]) should be subsequently carried out.

11. Conclusion

With the rapid expansion of antiretroviral treatment (ART) in low and middle income countries, the communication strategies used in many programs providing care and support to HIV-infected people are by and large focused more on the medical aspect of the disease, such as adherence to antiretroviral treatment (ART), consistent use of condom etc., neglecting other important impacts of the illness on the lives of People Living with HIV (PLHIV). Health communication is often restricted for bringing the desired change in utilization of health services and adhering to prescribed treatment. This research shows that there is need for health communication that goes beyond communication on behavior change and supports people in coping with the disease.

One of the important roles of health communication material could also be that of making the choices of people more informed, which may or may not lead to change in their behavior. Specifically, as regards sexual and reproductive health, written narratives might have the benefit in conveying some intricate issues that women are not comfortable in discussing with the counsellor in person. Such material can also be used as a supplement to counseling to make the choice of women more informed. However, the short term and long term impact of such interventions and their generalizability needs further research.

The effectiveness of the written material depends a lot on how it is written (structure, language). Based on previous research on readability and comprehension (mostly of English language), there are several guidelines regarding the preparation of generally easy to read health material (for example Simply Put: Guidelines for preparing easy-to-understand health material, organized by the Center for Disease Control and Prevention (CDC), USA). However, guidelines specific to the Indian context regarding preparation of written narratives are frequently lacking. Although there have been some recent efforts in this direction (for example, a recent paper by Kreuter et al., Citation2014 that outlines some aspects of using narrative in public health practices), more efforts are needed to guide people to create effective narratives for addressing different public health issues, especially the ones that involve biographic disruption.

Funding

We are grateful to the Share-Net International [grant number 21000637.01], Small Grants Fund which financially supported this project.

Acknowledgements

We would like to thank all the women who participated in the study and shared their experiences. We thank Mr Ganesh Khambe of Prayas Health Group and the clinical staff of Prayas Amrita Clinic for providing administrative and logistics support to the project. We are thankful to Prof. Inge Hutter of University of Groningen for her support to this project.

Additional information

Notes on contributors

Shrinivas Darak

Shrinivas Darak has received training in Medicine, Anthropology and Demography and his research includes quantitative and qualitative methods incorporating disciplinary perspectives from clinical epidemiology, Public Health, Anthropology and Demography. His area of research has been gender, sexuality, reproductive health and HIV/AIDS with topical focus on strengthening research utilization to inform practices and policies. He is senior researcher at Prayas Health Group. With his other colleagues, his recent research includes understanding the impact of HIV/AID on reproductive lives of HIV-infected women in India, building evidence on effective social behavior change communication strategies regarding mother and child health and sexual and reproductive health of youth in India. Developing health communication material is one of the strength areas of Prayas Health Group.

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