Intercultural Communication Revisited: Conceptualization, Paradigm Building, and Methodological Approaches

Abstract

Beginning with a review of the intellectual antecedents of intercultural communication, this essay goes on to document its successes, failings, and uncertainties. It then turns to the development of a “third culture” model in which cultural domination and subjugation are rejected but opportunities for mutual development are provided. Central to the model is the realization that it is the human capacity to synthesize that will provide success and not the simple export and import of technology.