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Research Article

Internet use, exposure to digital family planning messages, and sexual agency among partnered women in Northern Nigeria: implications for digital family planning intervention

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Abstract

Digital health interventions are gaining ground in conflict-affected countries, but studies on their reproductive health benefits for women are scanty. Focusing on conflict-affected northern Nigeria, this study examined the relationships between Internet use, exposure to digital family planning messages via text messages or social media, and sexual agency – measured as the ability to refuse sex and ask a male partner to use a condom – among partnered women including the rural-urban differentials. Partnered women's data (n= 18,205) from the 2018 Nigeria Demographic and Health Survey were analysed using descriptive and multinomial logistic regression analyses. 44.6% of women are able to refuse sex, and 31.4% to ask a male partner to use a condom. Internet use was positively associated with women's ability to refuse sex in the northern region and urban areas, and across the region to ask a male partner to use a condom. It was also positively associated with women's uncertainty about asking a male partner to use a condom. Exposure to digital family planning messages was positively associated with women's ability to ask a male partner to use a condom across the region, in both urban and rural areas. However, exposure to digital family planning messages was negatively associated with women's uncertainty in urban areas about their ability to refuse sex. Implications of these findings for digital family planning interventions are discussed.

Résumé

Les interventions de santé numérique gagnent du terrain dans les pays touchés par des conflits, mais les études sur leurs avantages en matière de santé reproductive des femmes sont rares. Cette étude, concentrée sur le Nord du Nigéria touché par un conflit, a examiné les relations entre l'utilisation d'Internet, l'exposition aux messages numériques de planification familiale par le biais de textos ou des médias sociaux, et la maîtrise de sa propre sexualité (mesurée comme la capacité de refuser un rapport sexuel et de demander à un partenaire masculin d'utiliser un préservatif) chez les femmes en couple, y compris les différences entre zones rurales et urbaines. Les données sur les femmes en couple (n=18 205) tirées de l'enquête démographique et de santé du Nigéria de 2018 ont fait l'objet d'analyses de régression logistique descriptive et multinomiale. 44,6% des femmes peuvent refuser un rapport sexuel et 31,4% sont en mesure de demander à leur partenaire masculin d'utiliser un préservatif. L'utilisation d'Internet était positivement associée à la capacité d'une femme de refuser un rapport sexuel dans la région septentrionale et les zones urbaines, et dans l'ensemble de la région à la capacité de demander à un partenaire d'utiliser un préservatif. L'utilisation s'Internet était aussi positivement associée à l'incertitude des femmes concernant leur capacité de demander à un partenaire d'utiliser un préservatif. Dans l'ensemble de la région, aussi bien dans les zones urbaines que rurales, l'exposition aux messages numériques de planification familiale était positivement associée à la capacité des femmes de demander à leur partenaire d'utiliser un préservatif. Néanmoins, l'exposition aux messages numériques de planification familiale était négativement associée à l'incertitude des femmes dans les zones urbaines concernant leur capacité de refuser un rapport sexuel. Les conséquences de ces conclusions pour les interventions numériques de planification familiale ont fait l'objet d'une discussion.

Resumen

Las intervenciones sanitarias digitales están ganando terreno en países afectados por conflictos, pero escasean los estudios sobre sus beneficios para la salud reproductiva de las mujeres. Enfocado en la región septentrional de Nigeria afectada por conflictos, este estudio examinó las relaciones entre el uso de internet, la exposición a mensajes digitales sobre planificación familiar vía mensajes de texto o redes sociales y la agencia sexual, medida como la capacidad de mujeres con pareja para negar sexo y la capacidad para pedir a su pareja masculina que use el condón, teniendo en cuenta las diferencias entre zonas rurales y urbanas. Utilizando análisis de regresión logística multinomial y descriptiva, se analizaron los datos de mujeres con pareja (n= 18,205) de la Encuesta Demográfica y de Salud Nacional de 2018. El 44.6 % de las mujeres eran capaces de negar sexo y el 31.4 % de pedir a su pareja masculina que usara un condón. El uso de internet se asoció positivamente con la capacidad de las mujeres para negar sexo en la región septentrional y en zonas urbanas; y en toda la región con su capacidad para pedir a su pareja masculina que usara un condón. También se asoció positivamente con la incertidumbre de las mujeres en cuanto a pedir a su pareja masculina que usara un condón. La exposición a mensajes digitales sobre planificación familiar se asoció positivamente con la capacidad de las mujeres para pedir a su pareja masculina que usara un condón en toda la región, tanto en zonas urbanas como rurales. Sin embargo, la exposición a mensajes digitales sobre planificación familiar se asoció negativamente con la incertidumbre de las mujeres en zonas urbanas respecto a su capacidad para negar sexo. Se analizan las implicaciones de estos hallazgos para las intervenciones digitales de planificación familiar.

Introduction

Women's ability to negotiate safer sex is a key indicator of sexual autonomy and a component of sexual agency.Citation1,Citation2 Sexual agency is a multidimensional concept that includes sexual assertiveness, feelings of entitlement to pleasure, and sexual satisfaction while also aiming to protect oneself from adverse sexual and reproductive health outcomes from sexual activities.Citation3 It is also an important determinant of women's susceptibility to infection and resilience.Citation4–7 Women's ability to negotiate safer sex, especially in marriage in sub-Saharan Africa (SSA), is shaped by interspousal power relations.Citation5–8 In highly patriarchal climes like Nigeria, female sexuality is socially constructed and controlled by powerful and repressive traditions that hinder women's autonomy.Citation9 Women’s limited autonomy prevails in the form of a lack of sexual decision-making power, economic independence, self-efficacy, and access to sexual and reproductive health information, and fear of the consequences of negotiating for safer sex.Citation7,Citation10,Citation11

Northern Nigeria is bedevilled by conflicts and insurgency, resulting in the death and displacement of thousands of people, while health systems have been badly affected).Citation12,Citation13 Therefore, it is reasonable to expect pregnancy or fertility desire among women to reduce as well as fertility levels.Citation14 However, fertility remains high in the region, including poor reproductive health indices.Citation15 The key reasons are male partners’ pronatalism and dominance in reproductive decisions, fuelling their desire for more children.Citation15 Such men can prevent their female partners from using contraceptives and jeopardise their sexual autonomy; these are tantamount to reproductive coercion.Citation16 Unplanned pregnancies may occur in violent relationships.Citation17 Therefore, it is crucial to understand the extent of women's sexual agency and associated factors in Northern Nigeria.

Globalisation, telecommunication, and the Internet have improved interconnectivity among people.Citation18 They drive millions of people's exposure to information through the mass media of television, radio, newspapers, and magazines. Besides, we are currently in a digital age representing the most information-laden era in human history. The role of mass media in every area of human life, including public health, cannot be overemphasised; it has been explored by scholars globally.Citation19–23 AboagyeCitation24 submitted that mass media exposure was associated with safer sex negotiations among women in SSA. Concerning digital media, some conflict-affected and hard-to-reach regions in SSA have experienced growth in deploying eHealth technologies to cut programme costs and enhance health equity.Citation20 However, disparities exist in the availability of these eHealth tools.Citation20 Also, there is a paucity of studies on the health impacts of such interventions in the conflict regions like northern Nigeria, where only very few of the nineteen northern states – Kaduna and Kano states – have high Internet use.Citation21 However, understanding whether sexual agency is higher among women who use the Internet can inform digital interventions in the region.

A systematic review of SSA found that digital health interventions were associated with women's autonomy and decision-making abilities.Citation22 In the Kaduna state in northern Nigeria, women's contraceptive ideation and use improved due to their exposure to digital reproductive health programmes.Citation23 These findings emphasise the framework of family planning programmes and expected positive outcomes, such as the ability to exercise reproductive rights and enjoy reproductive health.Citation24,Citation25 However, little is known about whether exposure to digital family planning messages is positively associated with sexual agency among women in northern Nigeria. Therefore, this study examined the: (a) extent of sexual agency, (a) relationship between Internet use and sexual agency; (b) the association between exposure to family planning messages (via text messages or social media) and sexual agency, and (d) rural–urban differentials in these relationships among partnered women in northern Nigeria.

Theoretical perspectives

According to the sexual script theory, cultures are responsible for the emergence of social norms, known as social scripts, about humans’ sexuality, which govern their attitudes, perceptions, and behaviours in sexual relationships.Citation26 The sexual script conditions men to be less emotional, sex-craving, and to dominate women.Citation27 Conversely, women are expected to be sex limiters (by placing limits on men's access to sex), to attract men but to be submissive to them.Citation27 According to Seabrook et al.Citation28 mass media are important agents of socialisation used for spreading gender roles. Programmes on mass media, especially television, are replete with erotic scenes sexualising women and reinforcing sexual roles, and encouraging them to accept, internalise and demonstrate such roles.Citation29

Conversely, this digital era has ignited social changes challenging the dominant gendered sexual scripts. Digital connectedness is positively associated with women's decision-making autonomy and negatively associated with gender equality.Citation30 Increased rates of digital connectedness have enabled women to secure jobs (especially remote ones) and contribute financially in their households rather than just taking care of their children and homes while their male partners provide. With increased access to mobile phones and the Internet, women can learn and copy socially desirable reproductive behaviours of other women online and decide whether to have children and use contraceptives.Citation30 Studies have documented the reproductive health impacts of mobile-phone-based healthcare interventions, including increased contraceptive use and acceptability.Citation31–33 We expected reproductive empowerment to be higher for women who are digitally connected. Hence, we hypothesised that Internet use is positively associated with women's sexual agency in northern Nigeria.

Furthermore, according to social cognitive theory, people's knowledge, attitude, self-efficacy, and skills are important determinants of health promotion, which includes prevention and control of human immunodeficiency syndrome (HIV) and acquired immunodeficiency syndrome (AIDS).Citation34–37 This theory underlies various public health interventions using digital media to improve participants’ knowledge, attitude, self-efficacy, and skills in adopting positive behaviours, such as smoking cessation and physical activity.Citation38,Citation39 A study revealed that digital public health interventions in SSA enhanced women's self-efficacy, autonomy, and involvement in decision-making, apart from fostering spousal communication and support.Citation22 Exposure to digital health interventions caused contraceptive ideation and its use in a cluster-randomised control trial in Kaduna, a northern state in Nigeria.Citation23 Thus, exposure to digital family planning messages can improve women's reproductive knowledge, attitudes, and self-efficacy, leading to sexual agency. Hence, we hypothesised that exposure to digital family planning messages is positively associated with sexual agency among partnered women in northern Nigeria.

Methods

Data source

This study used a cross-sectional design. The Individual Recode (IR) file, containing women's data from the 2018 Nigeria Demographic and Health Survey (NDHS), was analysed in this study. NDHS is a quinquennial survey conducted by the National Population Commission (NPC). The overarching aim of the survey is to produce demographic and health indicators useful for policymakers and programme managers to monitor and develop public health interventions to improve population health in the country.Citation13 The 2018 NDHS, while leveraging the technical support of ICF through the DHS Programme,Citation13 targets women aged 15–49 years and men aged 15–59 years. The survey involved a two-stage design that combines stratified (urban and rural strata) and cluster sampling (using enumeration areas) to randomly select eligible households from each state (from the 36 states, including the Federal Capital Territory) of the federation. Information about the study, alongside the sample size computation and weighting approach, is available in the 2018 NDHS report. They are accessible at www.measuredhs.com. In the NDHS, a total of 41,821 women were interviewed.

Target population

The target population in this study were women of reproductive age (15–49 years) who were currently married or living with a man (i.e. partnered women) and resided in the north region (i.e. North Central, North East, and North West regions) of Nigeria at the time of the survey. Hence, a weighted sample of 18,753 women met the criteria for inclusion in this study.

Measures

The outcome variable in this study is sexual agency, measured with two questions about women's ability to: (a) refuse sex from their male partners and (b) ask them to use condoms. This operationalisation aligns with previous studies.Citation40–42 The main explanatory variables are Internet use and exposure to family planning messages via text or social media. The covariates are the socio-demographic and economic characteristics of women and of their male partners. shows these variables alongside the data manipulation performed before the statistical analysis. describes the control variables in this study. Women's socio-demographic and economic characteristics were age, education, employment status, phone ownership, residence, ethnicity, type of marriage, religion, region, and health facility visits. The male partner's characteristics were age, education, employment status, and desire for children. Household wealth index was also considered. The DHS Programme computed the index using principal components analysis for variables indicating household assets such as television, bicycle, car, source of drinking water, toilet facilities, and flooring materials.Citation13 The socio-demographic and economic characteristics were considered control variables – whose effects were statistically controlled to estimate the unique effects of Internet use and exposure to family planning messages (via texts or social media) on sexual agency – based on contextual knowledge and recent studies identifying them as important correlates of sexual autonomy and contraceptive decision-making ability of partnered women in Nigeria and Africa.Citation43–45

Table 1. Description of the outcome, explanatory and control variables, variable and value labels

Given that maternal healthcare visits are associated with contraceptive use in Nassarawa, a northen state in Nigeria,Citation46 women’s health facility was considered a control variable which may predict women’s exposure to family planning information from health facility workers who may influence their decision to learn more about family planning from programmes on digital and non-digital media. Such exposure can shape women’s sexual decision-making and behaviours. Socio-demographic and economic variables, such as education, wealth, and urbanity, correlate with female Internet use in Nigeria.Citation21 They were, alongside employment status and phone ownership, considered control variables that can predict Internet use which, in turn, can predict exposure to digital family planning messages.

Statistical analyses

Descriptive statistics (frequencies and percentages) were used to describe all the variables. Multiple multinomial logistic regressions were used to model the two polytomous (and nominal) outcome variables separately as functions of Internet use and exposure to family planning messages (via texts or social media). There was no serious collinearity among the explanatory and control variables, given that the average variance inflation factor (VIF) was 1.64. The first two rows in present the regression of sexual agency indicators on Internet use and exposure to family planning messages via text or social media. The base outcome for both outcome variables was “unable”, coded as 0. The multinomial logistic regression is mathematically expressed as. (1) P(y=1)P(y=2)=eXβ(1)(1) (2) P(y=3)P(y=2)=eXβ(3)(2) p (y = 1) = The probability of ability to refuse sex or ask a male partner to use condom relative to the base outcome: inability (p (y = 2)). p (y = 3) = The probability of being uncertain about ability to refuse sex or ask a male partner to use condom relative to the base outcome. e = Approximately 2.7183. X = Vector of main explanatory variables (e.g. Internet use) and covariates. β = Vector of coefficients of main explanatory variables and covariates.

The ratios of the probabilities in equations 1 and 2 are the relative risk ratios (RRR).Citation47 We fitted different multiple multinomial logistic regressions. The first and second models examined the relationships between Internet use and (a) the ability to refuse sex and (b) ask a male partner to use condom. The third and fourth models examined the relationship between exposure to family planning messages (via texts or social media), and the ability to refuse sex and ask a male partner to use condom. Subsequently, we stratified each regression model by urban and rural residences. In total, 12 regressions were fitted. Before the analyses, we accounted for the complex nature of the data by using the “svyset” command (in Stata 14 package) to specify the variables for the survey weights, strata and clusters. The “svy, subpop” command was applied to restrict all analyses to the target sample (i.e. partnered women in northern Nigeria) and obtain valid standard errors.Citation47 The significance of the main explanatory variables, using their associated RRRs, was assessed against 5% level of significance and 95% confidence intervals. We analysed only complete cases (18,205 women, 97.08%).

Results

Descriptive analyses

shows the percentage and frequency distributions of women by sexual agency (ability to refuse sex, ability to ask a male partner to use condoms), their socio-demographic and economic other characteristics, including their male partners’. More than one-third of women (44.6%) stated that they could refuse sex from their male partners and ask their male partners to use condoms (31.4%), respectively. Less than one-tenth of the women used the Internet (4.3%) and were exposed to family planning messages via texts or social media (1.8%). Most women were less than 35 years old (65.8%) and uneducated (64.9%). Slightly more than half of the women resided in the North-West region (52.2%) and had middle-aged (52.3%) and uneducated male partners (51.3%).

Table 2. Descriptive statistics of women and their male partners in northern Nigeria

Multivariate analyses

presents the covariate-adjusted relationships between Internet use, exposure to family planning messages (via texts or social media) and ability to refuse sex and ask a male partner to use condoms. The probability of being able to refuse sex, compared to that of inability, was 52% higher for women who used the Internet than those who did not (RRR = 1.52; 95%CI = 1.150-1.999). There was 77% increase in the probability of being able to ask a male partner to use condoms, compared to that of inability, among women who used the Internet than those who did not (RRR = 1.77; 95%CI = 1.388–2.266). The chances of being able to ask a male partner to use condoms, compared to that of inability, was 79% higher for women exposed to family planning messages (via texts or social media) than the unexposed women (RRR = 1.79; 95%CI = 1.333–2.413).

Table 3. Relationships between Internet use, exposure to FP messages and sexual agency

Urban–rural stratified multivariate analyses

According to the results in , in urban areas, the probability of being able to refuse sex, compared to that of inability, was 57% higher for women who used the Internet than those who did not (RRR = 1.57; 95%CI = 1.108–2.228). The probability of being able to ask a male partner to use condoms (relative to that of inability) was 64% higher for women who used the Internet than those who did not (RRR = 1.64; 95%CI = 1.222–2.207). The probability of being able to ask a male partner to use condoms, compared to that of inability, was 96% higher for women who were exposed to family planning messages (via texts or social media) than the unexposed women (RRR = 1.96; 95%CI = 1.321–2.897). Conversely, the probability of being uncertain (i.e. saying don’t know, not sure or that it depends) about the ability to refuse sex (relative to that of inability) was 92% lower for women exposed to family planning messages (via texts or social media) than their unexposed counterparts (RRR = 0.08; 95%CI = 0.011–0.615).

Table 4. Relationships between Internet use, exposure to FP messages and sexual agency by residence

In rural areas, among women who used the Internet, compared to those who did not, the probability of being able to ask a male partner to use condoms was 94% higher (RRR = 1.94; 95%CI = 1.235–3.047) compared to the probability of inability to do so. The probability of being uncertain (i.e. saying don’t know, not sure, or that it depends) about asking a male partner to use condoms, compared to that of inability, was at least three times higher for women who used the Internet than those who did not (RRR = 3.63; 95%CI = 1.152–11.453). Similarly, the probability of being able to ask a male partner to use condoms, compared to that of inability, was 58% higher for women who were exposed to family planning messages than the unexposed women (RRR = 1.58; 95%CI = 1.004–2.491).

Discussion

This study examined the extent of sexual agency, investigated the associations of Internet use and exposure to family planning messages (via texts or social media) with sexual agency, and examined these associations at the residential levels among partnered women in northern Nigeria. Less than half of the women could refuse sex (44.5%) and ask their male partners to use condoms (31.4%). These estimates are lower than those reported by Sano et al.Citation48 for women who could refuse sex (64%) and ask their male partners to use a condom (64% and 41%), respectively.

Internet use was positively associated with women's ability to refuse sex (rather than inability to do so) and ask their male partners to use condoms (rather than their inability to ask them to do so). These relationships may be due to their exposure to vital sexual and reproductive health information and messages on the Internet, thus empowering them to navigate unwanted sexual advances from their male partners and convince/persuade them to use condoms. Similarly, we found that women who were exposed to family planning messages (via text messages or social media) were more likely to be able to ask their male partners to use condoms (than being unable to do so). A study in India supports these explanations, and other previous studies,Citation24,Citation25 that women's use of the Internet could provide them with the information needed to claim and exercise their reproductive health and rights.Citation49

Concerning the associations between Internet use, exposure to family planning messages (via texts or social media) and sexual agency in urban areas, this study found that women who used the Internet were more likely to be able to refuse sex and ask their male partners to use condoms. Women who were exposed to family planning messages (via texts or social media) were more likely to be able to ask their male partners to use condoms. In line with this explanation, a study in Ghana revealed that in urban areas, access to and use of mobile phones enabled young people to overcome cultural barriers to exercise their sexual rights.Citation55 Similar results were observed for rural areas where women who used the Internet and those exposed to family planning messages (via texts or social media) were more likely to be able to ask their male partners to use condoms. This further echoes the importance of Internet use as a gateway to a trove of sexual and reproductive health information (including information on women's reproductive empowerment) and digital family planning messages for women's sexual agency.Citation17,Citation19

Nevertheless, among urban women exposed to family planning messages, compared to unexposed women, the likelihood of being uncertain about their ability to refuse sex was lower than the likelihood of their inability to refuse sex. In contrast, among women in rural areas, the likelihood of being uncertain about their ability to ask their male partners to use condoms was higher for women who used the Internet. This finding is attributable to the patriarchal cultureCitation56 men's pronatalism and dominance in fertility decisions, and women’s pronatalism in the north.Citation13 These sociocultural factors can hinder women’s involvement in sexual and reproduction-related decisions,Citation57 which include refusing sex with their male partners and asking their male partners to use condoms. Effective digital family planning interventions, driven by the social cognitive theory, are needed to challenge the formidable sociocultural inhibitors of women's sexual agency in urban and rural areas of northern Nigeria.

The findings from this study support the potential of digital family planning in improving sexual agency among partnered women in northern Nigeria, which can improve their sexual and reproductive health and ability to exercise their sexual and reproductive rights. More importantly, the third Sustainable Development Goal (SDG) targets universal access to sexual and reproductive health, information, and education among women of reproductive age.Citation58 The ninth SDG targets increased access to information and communications technology and interventions to provide universal and affordable access to the Internet in least-developed countries by 2030.Citation58 In addition, the fifth SDG includes ensuring universal access to sexual and reproductive health and rights.Citation58 Based on findings in this study, it appears that the likelihood of women's sexual agency, a factor of reproductive rights in SDG 5, may depend on achieving the targets of SDGs 3 and 9. Nevertheless, Internet use and exposure to digital family planning messages can be instrumental in ensuring partnered women's sexual agency in northern Nigeria and, by extension, their sexual and reproductive health and rights.

Limitations and Strengths

The study fills existing knowledge gaps on the roles of Internet use and exposure to family planning messages (via text or mass media) in women's sexual agency in northern Nigeria. This region is affected by insurgency, violence against women, and poor reproductive health. This study analysed the Demographic and Health Survey, which conforms to international standards and ensures that inferences are generalisable to the population of partnered women in northern Nigeria. However, the study has some limitations. The data used were cross-sectional, making it difficult to prove causal relationships between Internet use, exposure to family planning messages, and sexual agency. We did not control for contextual factors, such as Internet availability and telecommunication coverage in the women's communities, because the survey did not capture this information. These factors can affect women's Internet use and exposure to digital family planning messages. Despite the limitations, our study filled the existing knowledge gap on the roles of Internet use and digital family planning messages in partnered women’s sexual agency in northern Nigeria – a region ridden with crisis/conflicts and where most partnered women are characterised by low socio-economic empowerment, poor sexual and reproductive health, and inability to exercise their sexual and reproductive rights.

Conclusion

This study concludes that Internet use and exposure to family planning messages (via text or social media) are positively associated with sexual agency among partnered women in northern Nigeria. This result is consistent in urban and rural areas of northern Nigeria. While digital connectedness and digital family planning messages should be promoted and incorporated into women’s reproductive empowerment programmes in northern Nigeria to improve their sexual agency, such programmes should specifically address partnered women in urban areas who are exposed to family planning messages (via text or social media) but unable to refuse sex and those in rural areas who use the Internet but are uncertain about their ability to ask their male partners to use a condom.

Ethics approval and consent to participate

The 2018 Nigerian Demographic and Health Survey data were used in this study. Ethical approval was obtained from the ICF Review Board in the United States (ICF IRB FWA00000845) and the National Health Research Ethics Committee of Nigeria for the NPC to conduct the survey (NHREC/01/01/2007). Written and verbal consents were obtained from participants during the survey. The authors received the DHS Program's approval to download and use the data.

Acknowledgements

The authors thank the MEASURE DHS and the National Population Commission (Nigeria) for permitting us to download and analyse the datasets.

Disclosure statement

No potential conflict of interests was reported by the authors.

Data availability statement

The data are accessible via https://dhsprogram.com/data/dataset/Nigeria_Standard-DHS_2018.cfm?flag = 1.

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Appendix

Full tables

Relationship between Internet use and sexual agency (full results).

Relationship between exposure to digital family planning messages and sexual agency (full results).

Relationship between Internet use and sexual agency in urban areas (full results).

Relationship between Internet use and sexual agency in rural areas (full results).

Relationship between exposure to digital family planning messages and sexual agency in urban areas (full results).

Relationship between exposure to digital family planning messages and sexual agency in rural areas (full results).