Examining Entrepreneurs' Presentation Effectiveness in Generating Stakeholder Interest: Observations From the Medical Device Industry

Abstract

Entrepreneurs make countless pitches and presentations to prospective stakeholders that are critical to securing needed resources. Our study examines whether or not certain aspects of visual presentations are more likely to elicit stakeholder interest. By applying precepts of information visualization theory, we empirically examine 42 early‐stage venture poster presentations to determine the impact design and content have on attracting stakeholder interest. Our findings suggest that visualization matters; posters that included specific visual devices garnered a higher level of interest among prospective stakeholders, including investors and collaborators.

Additional information

Notes on contributors

Scott Latham

Scott Latham is associate professor and department chair of Management and Strategy, Manning School of Business, University of Massachusetts Lowell.

Steven F. Tello

Steven F. Tello is associate vice chancellor of Entrepreneurship and Economic Development at the University of Massachusetts Lowell.