Getting the Word Out

ABSTRACT

This report assesses the available evidence on a community-wide pregnancy prevention campaign for pre-teens. In January 1997 a five-year media and educational campaign to combat pregnancy among pre-teens was launched in metropolitan Atlanta, combining an educational campaign in the media market with the distribution of educational materials in public school systems and youth-serving community organizations in two urban counties. The nonexperimental evaluation of the campaign draws on feedback from multiple perspectives-teachers who requested the campaign materials, the general population of adults and parents, and youth in the metro area. In addition, preliminary data on birth rates are presented.

Key Words:

• Evaluation
• pregnancy prevention
• media campaign