Getting the Word Out

References

• Ad Council. 1991 . Advertising Council campaigns make a difference: A second evaluation proves the power of public service advertising , New York , NY : Author .
   Google Scholar
• Casey E. Annie Foundation . 1995 . Kids Count Data Book , Baltimore , MD : Author .
   Google Scholar
• Baltimore City Department of Public Health. 1989 . Campaign For Our Children, Inc. In-school evaluation , Unpublished manuscript Baltimore , MD : Author .
   Google Scholar
• Berkowitz , A. D. 2001 . The Social Norms approach: Theory, research and annotated bibliography 1 – 22 . Unpublished manuscript available at<http://www.edc.org/hec/social norms/theory.html>August
   Google Scholar
• Brown , J. D. and Keller , S. N. 2000 . Sex education outside of school: Can the mass media be healthy sex educators? . Family Planning Perspectives , 32 ( 5 ) : 255 – 256 .
   PubMedGoogle Scholar
• Cagampang , H. H. , Barth , R. P. , Korpi , M. and Kirby , D. 1997 . Education Now and Babies Later (ENABL): Life history of a campaignto postpone sexual involvement . Family Planning Perspectives , 29 ( 3 ) : 109 – 114 .
   PubMedGoogle Scholar
• Campaign For Our Children, Inc. 1999 . Correspondence dated 10/25/1999 , Baltimore , MD : Author .
   Google Scholar
• Campaign For Our Children , Baltimore , MD : Author . (n.d.) White paper
   Google Scholar
• Cavill , N. 1998 . National campaigns to promote physical activity: Can they make a difference? . International Journal of Obesity , 22 ( 2 ) : S48 – S51 .
   Google Scholar
• Dailard , C. 2000 . Issues & Implications: Fueled by campaign promises, drive intensifies to boost abstinence-only education funds . The Guttmacher Report on Public Policy , 3 ( 2 ) : 1 – 2 . 12
   Google Scholar
• DeJong , W. and Winsten , J. 1989 . Recommendations for future mass media campaigns to prevent preteen and adolescent substance abuse , Boston , Massachusetts : Harvard School of Public Health, Center for Health Communication . November
   Google Scholar
• Doniger , A. S. , Riley , J. S. , Utter , C. A. and Adams , E. 2001 . Impact evaluation of the “Not Me, Not Now” abstinence-oriented, adolescent pregnancy prevention communications program, Monroe County, NY . Journal of Health Communication , 6 : 45 – 60 .
   PubMed Web of Science ®Google Scholar
• Donnermeyer , J. F. and Davis , R. R. 1998 . Cumulative effects of prevention education on substance use among 11th grade students in Ohio . Journal of School Health , 68 ( 4 ) : 151 – 158 .
   PubMedGoogle Scholar
• 1996 . Georgia County Guide , Athens , GA : University of Georgia .
   Google Scholar
• Kaufman , J. S. , Jason , L. A. , Sawlski , L. M. and Halpert , J. A. 1994 . A comprehensive multi-media program to prevent smoking among black students . Journal of Drug Education , 24 ( 2 ) : 95 – 108 .
   PubMed Web of Science ®Google Scholar
• Kirby , D. 2001a . Emerging answers: Research findings on programs to reduce teen pregnancy , Washington , DC : The National Campaign to Prevent Teen Pregnancy . May
   Google Scholar
• Kirby , D. 2001b . Understanding what works and what doesn't in reducing adolescent sexual risk-taking . Family Planning Perspectives , 33 ( 6 ) : 276 – 281 .
   PubMedGoogle Scholar
• Kirby , D. 1997 . No easy answers: Research findings on programs to reduce teen pregnancy , Washington , DC : The National Campaign to Prevent Teen Pregnancy . March
   Google Scholar
• Murray , D. M. , Prokhorov , A. V. and Harty , K. C. 1994 . Effects of a state-wide antismoking campaign on mass media messages and smoking beliefs . Preventative Medicine , 23 : 54 – 60 .
   PubMed Web of Science ®Google Scholar
• Olsen , J. A. , Weed , S. E. , Ritz , G. M. and Jensen , L. C. 1991 . The effects of three abstinence sex education programs on student attitudes toward sexual activity . Adolescence , 26 ( 103 ) : 631 – 641 .
   PubMed Web of Science ®Google Scholar
• O'Rourke , T. , Corcoran , R. D. and Dalis , G. T. 1993 . “Right Choices”-Evaluation of an American Cancer Society cancer prevention curriculum for secondary students . Journal of Health Education , 24 ( 2 ) : 101 – 106 .
   Google Scholar
• Perkins , H. W. and Berkowitz , A. D. 1986 . Perceiving the community norms of alcohol use among students: Some research implications for campus alcohol education programming . International Journal of Addictions , 21 ( 9/10 ) : 961 – 976 .
   PubMedGoogle Scholar
• Philliber , S. , Kaye , J. and Herrling , S. 2001 . The National Evaluation of the Children's Aid Society-Carrera Model Program to Prevent Teen Pregnancy , Accord , NY : Philliber Research Associates . Unpublished report available at<http://www.childrensaidsociety.org/media/general/cas-full_12-site_report1.pdf>
   Google Scholar
• Pierce , J. P. , Gilpin , E. , Burns , D. , Whalen , E. , Rosbrook , B. , Shopland , D. and Johnson , M. 1991 . Does tobacco advertising target young people to start smoking . The Journal of the American Medical Association , 266 ( 22 ) : 3154 – 3158 .
   PubMed Web of Science ®Google Scholar
• Redman , S. , Spencer , E. A. and Sanson-Fisher , R. W. 1990 . The role of mass media in changing health-related behavior: A critical appraisal of two models . Health Promotion International , 5 ( 1 ) : 85 – 101 .
   Google Scholar
• Stead , M. , Hastings , G. and Eadie , D. 2002 . The challenge of evaluating complex interventions: A framework for evaluating media advocacy . Health Education Research , 17 ( 3 ) : 351 – 364 .
   PubMed Web of Science ®Google Scholar
• Stout , J. W. and Rivara , F. P. 1989 . Schools and sex education: Does it work? . Pediatrics , 83 ( 3 ) : 375 – 379 .
   PubMed Web of Science ®Google Scholar
• The National Campaign to Prevent Teen Pregnancy. 1997 . Sending the message: State-based media campaigns for teen pregnancy prevention , Washington , DC : Author . November
   Google Scholar
• The National Campaign to Prevent Teen Pregnancy. 1998 . Evaluating abstinence-only interventions , Washington , DC : Author . August
   Google Scholar
• Underwood , C. 1996 . Evaluation of a major media campaign's impact on attitudes and behavior regarding adolescent pregnancy in Maryland: Campaign For Our Children , Baltimore , Maryland : Johns Hopkins School of Public Health, Center for Communication Programs .
   Google Scholar
• U.S. General Accounting Office . 1998 . Teen Pregnancy: State and federal efforts to implement prevention programs and measure their effectiveness. GAO/HEHS-99–4 , Washington , DC : Author . November
   Google Scholar
• Ventura , S. J. , Mathews , T. J. and Curtin , S. C. Declines in teenage birth rates, 1991–1998: Updates of national and state trends . National Vital Statistics Reports . Hyattsville , MD : National Center for Health Statistics . October 25. 47(26)
   Google Scholar
• Ventura , S. J. , Mosher , W. D. , Curtin , S. C. and Abma , J. C. Trends in pregnancy rates for the United States, 1976–1997: An update . National Vital Statistics Reports . Hyattsville , MD : National Center for Health Statistics . June 6. 49(4)
   Google Scholar
• Vincent , M. L. , Clearie , A. F. and Schluchter , M. D. 1987 . Reducing adolescent pregnancy through school and community-based education . Journal of the American Medical Association , 257 ( 24 ) : 3382 – 3386 .
   Web of Science ®Google Scholar
• Walsh , D. C. , Rudd , R. E. , Moeykens , B. A. and Moloney , T. W. 1993 . Social marketing for public health . Health Affairs , : 104 – 119 . Summer
   Web of Science ®Google Scholar
• Weiss , J. A. and Tschirhart , M. 1994 . Public information campaigns as policy instruments . Journal of Policy Analysis and Management , 13 ( 1 ) : 82 – 119 .
   Web of Science ®Google Scholar