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Journal of Marketing Theory and Practice Volume 22, 2014 - Issue 1
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Original Article

The Meaning of Shopping Experiences Augmented By Mobile Internet Devices

Brian I. Spaid College of Business Administration, University of Tennessee, Knoxville, TN
&
Daniel J. Flint College of Business Administration, University of Tennessee, Knoxville, TN
Pages 73-90 | Published online: 05 Dec 2014
 
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Abstract

The present study is a qualitative investigation of the lived experiences of shoppers who incorporate mobile Internet devices (MIDs) into shopping activities. Shoppers were found to utilize MIDs as tools to assist with shopping management and social management behaviors, which combined to provide hedonic shopping experiences with emotional benefit to the shopper. A framework is presented that describes extrinsic (product information, trust, and economics) and intrinsic (security and empowerment) motivators.

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