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Social Influence Volume 7, 2012 - Issue 2
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Original Articles

Testing an additive model for the effectiveness of evidence on the persuasiveness of a message

Sang-Yeon Kim Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Mike Allen Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USACorrespondence[email protected]
,
Ali Gattoni Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Denis Grimes Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Anna M. Herrman Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Han Huang Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Jihyun Kim Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Shan Lu Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Melissa Maier Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Amy May Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Kim Omachinski Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Kikuko Omori Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Kelly Tenzek Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
,
Katie LaPlant Turkiewicz Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
&
Yan Zhang Department of Communication, University Of Wisconsin-Milwaukee, Milwaukee, WI, USA
 show all
Pages 65-77 | Received 26 Jul 2011, Accepted 23 Dec 2011, Published online: 13 Feb 2012
 
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Abstract

Meta-analyses provide support for the improved persuasiveness of a message including: (a) evidence source qualification, (b) assertive evidence, and (c) statistical over narrative evidence. The current empirical examination seeks to determine whether the persuasiveness of a message represents the additive effect of the individual message elements. The data in this investigation support this view of message persuasiveness.

Notes

1 This effectiveness, however, is qualified by subsequent research which demonstrates that using both forms of evidence (statistical and narrative) is an even more effective strategy then using one form of evidence alone (Allen et al., Citation2000).

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