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Articles

When a service request precedes the target request: another compliance without pressure technique?

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Pages 278-285 | Received 31 Aug 2015, Accepted 28 Sep 2015, Published online: 07 Nov 2015
 

Abstract

Empirical observation led us to identify a particular and widespread form of solicitation involving requesting a service before making the target request. Relating this form of solicitation to compliance paradigms based on consistency, we hypothesized that the technique would increase the compliance rates of individuals. 167 passersby were approached in the street for a money donation according to two conditions: the appeal for money was preceded by a service request or not. We found that those passersby receiving the service request and the monetary appeal were significantly more compliant than those receiving the monetary appeal only. The discussion focuses on the psychological mechanisms at work in the acceptance of the requests, and avenues for future research are suggested.

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

1. The searching money behavior was counted as an acceptance of the request in order to measure the willingness to give more than the financial capacity to do it.

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