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Sport Management Review Volume 9, 2006 - Issue 1
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Original Article

Beyond Sponsorship: Re-Framing Corporate-Sport Relationships

Laura CousensBrock University
(Ph.D) ,
Kathy BabiakUniversity of Michigan
(Ph.D) &
Cheri L. BradishBrock University
(Ph.D)
Pages 1-23 | Published online: 21 Jul 2008

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