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Sport Management Review Volume 15, 2012 - Issue 3
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Original Article

Investigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizations

Yuhei InoueThe University of Memphis, The Health and Sport Sciences Department, 208 Elma Roane Fieldhouse, Memphis, TN 38152, USACorrespondence[email protected]
&
Aubrey KentTemple University, School of Tourism & Hospitality Management, 349A Speakman Hall, 1810 N. 13th St., Philadelphia, PA 19122, USACorrespondence[email protected]
Pages 330-344 | Received 23 Jun 2011, Accepted 08 Dec 2011, Published online: 12 Jan 2012

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