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Sport Management Review Volume 21, 2018 - Issue 4
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Full Length Article

The force of the national rhetorical arena: Voices in tune against a disrespectful foreign sponsor

Fabrice DesmaraisDepartment of Management Communication, Waikato Management School, The University of Waikato, Private Bag 3105 , Hamilton, 3240, New ZealandCorrespondence[email protected] [email protected]
&
Catherine WallaceCentre for Teaching and Learning, Massey University, Private Bag 11222, Palmerston North 4442 , New Zealand
Pages 443-458 | Received 07 Apr 2017, Accepted 12 Oct 2017, Published online: 24 Oct 2017

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