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Sport Management Review Volume 22, 2019 - Issue 4
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Original Article

Does your left hand know what your right hand is doing? Impacts of athletes’ pre-transgression philanthropic behavior on consumer post-transgression evaluation

Joon Sung LeeDept. of Tourism, Recreation and Sport Management, College of Health and Human Performance, University of Florida, P.O. Box 118208, Gainesville, FL, 32611, USACorrespondence[email protected] [email protected]
&
Katherine BabiakSport Management Program, School of Kinesiology, University of Michigan, 1402 Washington Hts, Ann Arbor, MI, 48109, USA
Pages 553-565 | Received 13 Feb 2018, Accepted 10 Aug 2018, Published online: 23 Aug 2018

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