Business History
Volume 66, 2024 - Issue 4
Open access
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Research Articles
Unbundling the brand: Differentiation and the law in the Brazilian South American tea industry
Teresa da Silva Lopesa University of York Management School, University of York, York, UKCorrespondence[email protected]
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Bruna Douradob Department of History, Universidade Federal Fluminense, Niteroi, BrazilView further author information
& Elizabeth Santos de Souzab Department of History, Universidade Federal Fluminense, Niteroi, BrazilView further author information
Pages 859-883
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Published online: 21 Feb 2022
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