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New Zealand Veterinary Journal Volume 59, 2011 - Issue 1

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Feature Series Articles: Achieving real change in adoption of new knowledge in the dairy industry

What veterinarians need to know about communication to optimise their role as advisors on udder health in dairy herds

TJGM Lam Faculty of Veterinary Medicine, Utrecht University, Utrecht, The NetherlandsCorrespondence[email protected]

J Jansen Communication Science, Wageningen University, Wageningen, The Netherlands

BHP van den Borne Faculty of Veterinary Medicine, Utrecht University, Utrecht, The Netherlands

RJ Renes Communication Science, Wageningen University, Wageningen, The Netherlands

H Hogeveen Faculty of Veterinary Medicine, Utrecht University, Utrecht, The Netherlands; Chair Group Business Economics, Wageningen University, Wageningen, The Netherlands

Pages 8-15 | Received 13 Jul 2010, Accepted 31 Oct 2010, Published online: 02 Feb 2011

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https://doi.org/10.1080/00480169.2011.547163

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