Challenges and Future Directions of Computational Advertising Measurement Systems

Joseph T. YunGies College of Business, University of Illinois at Urbana–Champaign, Champaign, Illinois, USA; Correspondence[email protected]

Claire M. SegijnHubbard School of Journalism and Mass Communication, University of Minnesota Twin Cities, Minneapolis, Minnesota, USA;

Stewart PearsonConsilient Group LLC, Seattle, Washington, USA; View further author information

Edward C. MalthouseMcCormick School of Engineering, Northwestern University, Evanston, Illinois, USA; View further author information

Joseph A. KonstanDepartment of Computer Science and Engineering, University of Minnesota, Minneapolis, Minnesota, USA; View further author information

Venkatesh ShankarCenter for Retailing Studies, Mays Business School, Texas A&M University, College Station, Texas, USAView further author information

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