Journal of Advertising
Volume 49, 2020 - Issue 4
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Special Section: Advances in Computational Advertising
Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising
Yuping Liu-ThompkinsStrome College of Business, Old Dominion University, Norfolk, Virginia, USA; Correspondence[email protected]
http://orcid.org/0000-0003-1570-3430View further author information
Ewa MaslowskaCollege of Media, University of Illinois at Urbana–Champaign, Urbana, Illinois, USA; View further author information
, Yuqing RenCarlson School of Management, University of Minnesota, Minneapolis, Minnesota, USA; View further author information
& Hyejin KimCollege of Communication, DePaul University, Chicago, Illinois, USAView further author information
Pages 394-410
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Published online: 05 Aug 2020
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