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Journal of Advertising Volume 50, 2021 - Issue 4
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SPECIAL SECTION: RELIGION, SPIRITUALITY, AND ADVERTISING

Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany

Anna Rößnera European University Viadrina, Frankfurt (Oder), GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6471-8570View further author information
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Yaniv Gvilib Ono Academic College (OAC), Kiryat Ono, IsraelORCID Iconhttps://orcid.org/0000-0002-3387-1676View further author information
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Martin Eisenda European University Viadrina, Frankfurt (Oder), GermanyORCID Iconhttps://orcid.org/0000-0003-2564-6417View further author information
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Pages 391-407 | Received 15 Dec 2020, Accepted 01 Jun 2021, Published online: 22 Jul 2021

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